SEO

How to Effectively Train an Internet Marketing Staff

One large issue when running a business on or offline is training staff. The main issue that arises is whether you feel comfortable training your future competition. This is especially true in a service or consultancy based vertical, such as internet marketing.

In the end, a well trained staff is an asset to your search engine marketing company, and you cannot control whether your employees become your future competitors. So how do you go about training a competent internet marketing staff?

Training Courses – There are a few training courses having to do with internet marketing that I find worth while. The first and foremost is Aaron Wall’s SEOBook.com. His offering is a great place to start someone new to the space. Other sites offer amazing content on a subscription basis, including SEOmoz.org and SearchEngineLand.com. If you couple a few of these subscriptions you can build an amazing educational library for your staff.

Weekly Roundtables – Each week select a topic for your team to meet about and discuss. Have each person create a presentation around one concept in the topic. For example, if you are going to discuss linkbuilding, you may assign one person to present on linkbaiting and another on a topic such as blogger outreach. This is a great hands on way to learn, and a way for you to spread the educational responsibility across your team.

Conferences – These are a coin flip. Dependent on the personality of your employee you could be wasting a few thousand, or you could get ten fold on your investment. Make sure to explore the topics at a conference and match the content with what you want your employee to learn and engage in.

Company Wiki – Create an educational wiki for your office only, where you can unload your knowledge base for your team to absorb, and add on to. This again spreads the responsibility of education across the team, and minimizes your ongoing time investment.

Other ideas to leverage an educated staff can be outside the realm of education itself. You can alleviate the need to train staff by utilizing these concepts.

Tools – By equipping your staff with Raven SEO Tools or tools you have created on your own, you can streamline workload. Utilizing a strong tool kit you can substitute mid grade labor with lower quality labor and not see much drop off. This of course is not going to be the cure for a really strong marketing mind.

Outsourcing – If you have specific needs a better option than hiring might be outsourcing. You can find labor that specializes in the skill set you are looking for, and by doing so you can not only alleviate unneeded labor costs, you can also often raise your prices due to the expertise behind the offering.

No matter what business you are in, a well trained staff is always going to be one of the key differences between success and failure. By putting processes in place to assure your staff is running efficiently you will give yourself one of the tools you need to succeed.

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17 thoughts on “How to Effectively Train an Internet Marketing Staff

  1. Thank you so much for this article! I was recently laid off from my Internet marketing company and now I’m going solo. They aren’t happy but I love what I do and can’t imagine doing anything else.

    So, now as I move forward starting my own company and hiring employees and such, your article was just in time. I want the best team possible but I’m not going to handcuff them just because I’m afraid they might leave me someday.

    Thanks again!!

  2. Good article especially if you are associated with a product or service that provides no training. Fortunately mine provides a full marketing course. Anyway I would also recommend Mike & Rene Yarnell’s – Your First Year In Network Marketing. It can be got from Amazon second hand for a few dollars or pounds and is an invaluable step by step what to expect and how to counter it. They run the only Network Marketing Degree Course in a mainstream USA University.
    Andrew Peel
    APeel Solutions

  3. Clear and concise insight David. I like the Wiki idea.

    I believe that the only competition is our own ignorance. If you train your staff to be successful they will be successful, no matter if the characters or competition changes.

  4. I think that creating case studies of previously completed projects can serve as a good way of training new staff. Ofcourse you cannot just repeat everything that was done in a past projects as things change over a period of time but it should give the new learner something to start with.

  5. Training staff is vital to ensuring a company stands above the competition. The mediocrity in this world that comes from corporations who give new employees 2 days training then throws them into the fire without further training astounds me.

    Personally, I prefer to train people one on one, through tutoring using my own previous teaching materials, as well as existing solutions (like the web developers SEO Cheat Sheet from SEOMoz (with updated information) so that they have an unmistakable understanding of my vision and the way things are done at our company.

    I encourage them to devote time on the top SEO blogs, and to always ask questions as they go about their work.

    When they’re new, once they complete an assignment, we review it together and I help them to improve as needed.

    If I do my work properly in this effort, then our clients are going to be much better for it.

    If that also means that one day they’ll leave and become competition, so be it. I believe this world, and in the current economy especially, this market, is big enough for all of us. And I can be proud of having helped that new competitor to become the expert they are in our field.

  6. If that also means that one day they’ll leave and become competition, so be it. I believe this world, and in the current economy especially, this market, is big enough for all of us. And I can be proud of having helped that new competitor to become the expert they are in our field.

  7. Good overview, and timely considering how important search is this year (particularly SEO). Don’t forget about the SEMPO courses – they’re distance learning and come with a certificate: http://www.sempoinstitute.com (I’m on the SEMPO Board – send any questions to kdonovan-at-sempo-dot-org).

  8. Thanks a lot for the useful tips.Very good post. It really helped me a lot, will be referring a lot of friends about this.I keep seeing like these article.Keep blogging.

  9. thanks for this, so true when you say how we can’t control whether your trained staff will become our future competitors. I am excited to get my team to a standard HIGHER than they expect of themselves! In the long term they will experience the value of the training I have offered them!
    Weekly roundtables have already skyrocketed my teams success to an absolute all time high –

    GREAT TIPS here David, I have absolutely bookmarked this page!
    We are on the same page fella, nice work!

  10. I particularly like your idea of round tables. A great when to get information disseminated through the team and for individuals to build up expertise at the same time. Must speed up the learning process immensely.

    Cheers
    Gillian

  11. Depending on the type of organization, offering a special seminar (for example to a national/regional sales team) during quarterly, semi-annual, yearly, team meetings can dramatically expand the connectivity of a company's web presentation. Helping these professionals understand the benefits of linking through their own social network profiles, and educating them on how to generate additional links from customers/associates back to the main company website, helps strengthen relationships and the authority of company's main site.

  12. Depending on the type of organization, offering a special seminar (for example to a national/regional sales team) during quarterly, semi-annual, yearly, team meetings can dramatically expand the connectivity of a company's web presentation. Helping these professionals understand the benefits of linking through their own social network profiles, and educating them on how to generate additional links from customers/associates back to the main company website, helps strengthen relationships and the authority of company's main site.