Google Launches Voice Recognition Search for Apple iPhone

Google search has now added voice recognition software to their search application on Apple iPhones. Now, iPhone users can request Google results without having to type information on their phones, a must for drivers or those on the go … aren’t phones for speaking and listening anyway?

Google iPhone spoken search will be made available to Apple iPhone and iPod users today via the Apple iTunes store, and will let users ask questions that are not only local directory sensitive (like the 1-800-GOOG-411 experiment) but also basic search questions which request facts or figures.

The Google results, according to the New York Times, can automatically detect the location of the iPhone via GPS and serve localized results. So if you’re standing in the middle of Times Square and ask “Where is the nearest Afghan restaurant?” your results would be locally targeted and different than if you were standing in the middle of Tribeca.

Yahoo OneSearch and Microsoft Live Search 411 also both offer speech recognition search ability.

This is Why Local Search Marketing is Important

With spoken search querying and audio results now available via Google on the iPhone, this gives local businesses even more reason to make sure that they are taking advantage of the Google Local Business Center and other local search marketing tactics that can lead to more walk in traffic, sales and leads for businesses that market via local search, and leave businesses who do not out in the cold.

Update : Google Voice Search For iPhone Delayed

According to numerous sources, Google voice search for the iPhone has been delayed and should launch tomorrow (Monday).

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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12 thoughts on “Google Launches Voice Recognition Search for Apple iPhone

  1. This seems to be another great application for my iPhone. Personally, I’d like to see results sorted by not only distance but rating. For example, I can search for a sushi bar and have my results prioritized by proximity and customer rating. Why would I want to eat at a bad sushi bar?

    Alternatively, I’m curious about the pro’s and con’s of this application for companies that don’t have visitors to a physical location. Most of our clients are business to business and don’t sell via a store front. Would they fall in search results?

  2. Personally I wonder what search “technology” is behind this innovation. So Google will understand the meaning of a question? Where does this leave its competitors?

  3. Awesome! I’m amazed daily at the abilities that this lil iphone can do! I’ve got the Geocaching (gps treasure hunting) app / google earth gps app this is awesome!

    Yelp & Nearby are supposed to do similar things but w/o the Google Data Centers who can compare?

    Kudos Big G

  4. Wow, more stuff for my iphone! I’m a little concerned about giving Google even more info but the handiness of this cannot be denied. WTG Google!

  5. Regarding the Google voice search app just released for the iPhone…. People don’t do research on an iphone. They do it on their desktop or notebook or UMPC. I found some voice recognition software named Tazti speech recognition that actually is a free download and performs voice searches of Google, Yahoo, MSN, Wikipedia, Amazon, eBay and many other websites. It also lets me log into and navigate Facebook and Myspace by talking to my PC. tazti also lets me control my iTunes music player bu talking to my PC. It really works well.

    Here’s their youtube demo video:

    tazti is a free download from

  6. awesome cant wait to get an iphone ive ordered one just waiting for it to arrive its good to see google its now out for the iphone and helping to make it more easier for us all even the ones that dont want one can know more about it and maybe one day they’ll get one too …. chars thanks google 😀

  7. I do wish people would stop confusing speech recognition with voice recognition. Voice recognition tells you “who” is speaking, whereas speech recognition tells you “what” they are saying. The Google device attempts to do speech recognition not voice recognition.