Ryan Caldwell, along with many other things, is currently working with a good friend to build a web hosting review site that actually matters and helps users (rather than simply pimping the highest paying affiliate). It's a big challenge (lot's of competition) and a long road ahead, but the path will be marked by the concepts in this post. One of the things we intend to do to "make the site matter" is to produce annual hosting awards that web hosts actually care about, by maintaining clear editorial separation from revenue considerations.
I'm a lazy man when it comes to SEO. I like my SEO to happen as naturally as possible with as little marketing effort as possible. I like to wake up in the morning and discover that I've got dozens of new high-powered links to an article I published just the day before. With very little marketing effort. But we all know that content doesn't market itself. The old adage "if you build it they will...
I recently held a poll on Twitter about whether a Yahoo Directory link was necessary if you are building a website in a high-competion niche. Most people said yes, a few said "not necessary." Ugh. I hate when there's no consensus. Thankfully this got me thinking about SEO in general and my view that modern search engines basically sum up Quality Indicators when it comes to evaluating a website....
Most web professionals are quite familiar with global search. Search marketing for global search can be boiled down to a two part formula: anchor text + authority. Local search is different. I've been dabbling in local search for a few months now, trying to get my feet wet for the supposedly iminent arrival of mobile search domination. In the process I've learned three main things. 1. Anchor Text + Authority...
It's important to remember that the best links come from real human beings. In SEO circles, these are referred to as editorial links. Real people running well-read websites which highlight or reference interesting content from around the web. The best links get to the core of the web's main mission: to highlight and share good content. Acquiring good links is an artform. Sometimes you'll have great content that flops. ...
I don't know about you but I'm addicted to the traffic that StumbleUpon can send to my websites. It's easy. It's big. And it's just plain fun. Unfortunately, the potency of your StumbleUpon account will go downhill quickly if you submit the same sites over and over and if you get identified as being part of an obvious voting network. As a general principle for social media marketing, I believe that...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
