The Automated Rules feature of Google AdWords has been around for several months, and many advertisers have taken great advantage of the chance to set up some advanced actions based on trackable elements or metrics. Now Google is helping users make the most out of Automated Rules by providing a list of the most popular rules to be implemented …
There can be no doubt that Google is an innovator. The real question is how many of those innovations actually see success. Historical turns and we figure out the good and bad ideas, from ideas as good as Gmail and as bad as Buzz. Two more services being retired by Google in upcoming months are Google Health …
Baidu, the leading search engine in China, is expanding its technical reach by purchasing companies in a number of other technology fields. The most recent investment is Qunar.com, a travel site, which Baidu is buying for $306 million (U.S.). The investment will be funded by a loan from an unspecified third party, and will be finalized in the …
In the Cannes Lion ad conference, Eric Schmidt made quite a stir on a number of fronts. One of his most ambitious declarations, however, relates to the recently released Google Wallet. Google Wallet, the Google NFC (near-field communications) payment processing system that would allow users to pay for any number of goodies with just a …
It’s hard not to have a soft spot for Blekko. Not only have they willingly stood up against Google, Bing, and every other search site that dwarfs Blekko’s user base, but they’ve done so with innovation and a surprising amount of success. Recently, Blekko made its first major update since launch. Known as Zorro, this change impacts both the aesthetics …
In New Dehli, Arindam Chaudhuri filed a major lawsuit against Google and several other sites for publishing and distributing “defamatory, libelous, and slanderous articles.” His action created a maelstrom of debate on whether or not aggregation websites, including search engines, can be held responsible for showing libelous information created by other groups. Karnika Seth, an expert in cyber law who …
Yahoo! may have gotten the ball rolling on the Hulu sales deal by coming at them with an offer, but Hulu leveraged the position by pushing for a number of additional potential buyers. While little is known about the bidding war – beyond the fact that it’s the real deal, with Hulu officially working with investment banks to make the process possible …
Carol Bartz was named the Yahoo! CEO in 2009. She has been a major part of efforts to change the company’s floundering position, and her voice was likely among the strongest in the decision to partner with Microsoft and sunset a number of less-than-profitable Yahoo! products. But Carol Bartz, according to recent information, may be seeing her own sunset …
While the world of web technology is far more about loyalty, revenue, and a few other less-than-easy to track metrics, Google has nevertheless earned some bonus points for being the first in one easily tracked category: monthly unique visitors (or MUVs). While Facebook has been growing rapidly, with a 30% growth rate in the last twelve …
According to a study sponsored by Google and run by Keller Fay, Google is directly involved as an informational resource in 15.4% of all conversations about a brand. That equates to 146 million brand conversations daily. The Study’s Details The Keller Fay study, titled the “Word of Mouth and the Internet” study, surveyed a group of 3,000 …
