During Dreamforce 2012, I had the pleasure to attend a session on “How Salesforce does Online Marketing.” If I had to sum it up I would say, thorough, data-intensive, constantly improving, ROI driven, and frankly just “crushing it” as Lauren would say. The sessions was held by 3 of the top online marketers in Salesforce, …
With JP Rangaswami, SalesForce Chief Scientist Before the themes, we should discuss what Gamification is and isn’t Salesforce regards Gamification as an engagement tool and defines it as: “The use of game design techniques, game thinking, and game mechanics to enhance non-game contexts.” This type of gaming convention is familiar to the new generation of …
Chuck Price: Building Links at Scale ~ Risks and Opportunities Chuck starts off with a risk/reward chart available on his deck (link below). Automated link building: high risk, no return If you are looking to get trapped by Penguin, that’s the fastest way to get there. Paid link building: high risk, high return There is …
How big is big data? It’s hard to fathom the enormous size of data we are working with here, so let’s start with a comparison. More data is produced every two days in 2012 than was produced entirely before 2003. In 2010, people generated 745 Exabytes of data. For those who have never heard of …
10:30 – 11:30am: Understanding the Mobile Customer Journey Jason Wells, CEO ContactPoint, Twitter 1. Tell us about your first SES conference experience. When was it and what did you take away from it? My first time speaking at an SES conference was at SES New York earlier this year, just before we launched LogMyCalls. And …
In no particular order… 1: IT’S SAN FRANCISCO! Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone Center where SES is being held. Not convinced yet? Then you need to watch this clip of Ken Block’s Gymkhana five: Ultimate Urban Playground: SanFrancisco, keep an eye out for …
Dennis Yu and company brought down the OMS house last week in a session on how to get a black belt in Facebook marketing.
Even as an intern I know these things make your site suck. They are things I come across all too frequently and drive me crazy to the point where I want to either delete the site from the existence or go in and fix the issue myself. Unfortunately, most of the time, I cannot do …
It has always been hard for SEO people to get across the importance of ranking high for a keyword and all the good it does for a business. Many people don’t realize that a large part of SEO is optimizing the site, not only to rank well, but also to achieve the best chance of …
