Today AdGooRoo, a search marketing intelligence tool which unearths keyterms which sites are bidding on in paid search, launched Budget Analyzer just in time for SES San Jose. Budget Analyzer, one of three new features of its SEM Insight tool, enables search marketers to track and respond to competitors’ paid search impressions, clicks, click through rates and total spend.
Personally, I love competitive intel, and from an SEO perspective, am happy to also learn that AdGooRoo also has launched an SEO tool, called the AdGooRoo Search Engine Optimization (SEO) Traffic Estimator to its suite of services. The SEO Traffic Estimator allows marketing departments to obtain estimates for competitors’ organic search clicks and click through rates in an effort to track and compare their own organic traffic for Google, Yahoo! and Bing to that of competitors. I’m looking forward to meeting up with AdGooRoo here at SES San Jose and giving their new tools a spin.
“With the addition of Budget Analyzer to SEM Insight, advertisers can now see not only their competitors’ search traffic, impressions and other optimization efforts, but also what they spend,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Enabling marketers to see how competitors spend their ad dollars online offers a leg up on the competition and the ability to achieve the greatest possible return on their search investment.”
I’m interested in how they are getting these numbers. It seems it can only be estimated, not actual numbers.
Thanks for the info and for the post Loren.
“allows marketing departments to obtain estimates for competitors’ organic search clicks”… wow!
If this tool can make solid estimations, this tool will be a very great tool!!! All the SEO market should use this tool.
Interesting post. I am wondering how adgooroo is getting the data for the budget analyzer. I spoke another company….I think it was ispionage.com who is in the same space an adgooroo and they claim that you cannot accurately predict the budget of an advertiser unless you are the advertiser. Google doesn’t share that information. I think the budget analyze is a pretty large estimate.
I’ve used it and while it’s pretty decent out of the box, it’s absolutely amazing when you plug your own AdWords spend into it. From what my rep told me, they use a massive number of inputs to estimate quality score, traffic, and CTR. This is then modified further with your own budget data. I was able to confirm with one other site and it was within 15%… YMMV
By the way there’s another good SEO tool to use – semrush. What do you think about it? …