Starting a blog is pretty simple. Actually getting people to visit it is hard. It’s not enough to just create great content and hope they will come…
Because they won’t.
Today’s successful blogs dig into a deep bag of tricks that include SEO, design and analytics…and then combine these elements into ever more advanced tactics that help them drive traffic to their sites, grow their audience and rank high in the search engines.
Here’s a list of ten of those tactics that I’ve had great success with in the last couple of years to help you increase the traffic to your blog.
Make it easy for people to find your content over the web
One of the latest developments at Google is author markup. This feature allows you to connect all of your content across the web beneath one author/bio profile.
For instance, here’s what Danny Sullivan looks like on the search engine results page on a search for “SEO advice”:
The image of Danny sets him apart from other SEOs, and if you click on the “by Danny Sullivan” link you land on his Google+ page:
Click on the “More by Danny Sullivan” and you get a Google results page dedicated to his content:
As you can see adding author markup feature to you social identity will improve your chances in search results, increasing click throughs to your content.
Implementing author markup isn’t easy, however, unless you check out AJ Kohn’s guide on how to implement REL=AUTHOR. This is a great guide that AJ put together with the help of three Google engineers.
Strategically join relevant audience communities
One thing about link building and SEO strategy that gets missed so often is the relationship…actually getting to know people is the bedrock to getting links.
You do this by participating with your audience where they are hanging out. A really great way to make this very strategic is to use Google’ doubleclick planner.
Here’s how it works. Drop in a relevant web address…
Then copy down the list of sites that it creates:
You can start at the top of that list and start visiting, reading and sharing comments on those sites. In time you will start to create relationships with some of the other readers that will lead to links and traffic.
Doubleclick will also give you an idea of the typical interests of your audience (based upon the web address you enter):