What Impact Do Web Directories Have On SEO: Interview With Carlos Fernandes At #Pubcon 2013

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In an interview conducted at Pubcon 2013 in Las Vegas, Carlos Fernandes of ISOOSI tells us what kind of impact web directories have on SEO in 2013.

Web directories used to be a great way to build backlinks for search rankings but do they still have any relevance today? Hear what Carlos has to say in the video below:

Here are some key takeaways from the video:

  • Over the the last few years directories have become less important in terms of link equity, but Carlos believes they still have value in other ways.
  • Carlos does not recommend paying for a link in a directory purely for the purpose of getting a link back to your website.
  • The real value of certain web directories, such as the one at ISOOSI, is the exposure your business gets from them.
  • Rather than creating another directory that business owners never go back to, Carlos and the team at ISOOSI try to provide real value for visitors to keep them coming back while getting businesses as much exposure as possible.
  • Every dollar counts when it comes to marketing a small business, so Carlos says you need to do your homework before paying to be listed in any directory.
  • Worthwhile directories are ones that are in your niche and preferably local.
  • A good directory is one that has a thorough review process on all sites before they get listed. If a directory says that all listings are guaranteed, chances are it’s not worth investing your time or money into.

If you have any questions after watching the video, for either myself or Carlos, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.

John Rampton

John Rampton

President at Adogy
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
John Rampton

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5 thoughts on “What Impact Do Web Directories Have On SEO: Interview With Carlos Fernandes At #Pubcon 2013

  1. SEO’s need to think about Curated Directories such as the BBB. Joining the BBB is like waiving a big red flag to Google saying Look at me and Look how trustworthy we are! It is a great link. You can also get business from being on their website. For many industries joining the BBB is a must just to compete!

  2. Does having a link in Yahoo directory(it is paid ( worth ? . I am not sure how many people search in directory like yahoo to search businesses.

  3. I am sure that directories still have a place in SEO although not as strongly as in the past.

    I feel that submitting our information to several directories did help our ranking but there is no better way from my experience than fresh, quality & keyword rich content.