Viewpoint Search Tool and Avon Team to Battle Breast Cancer
Graphical search engine toolbar Viewpoint is working with the Avon Foundation to create and distribute a custom search toolbar that promotes the Avon Foundation Breast Cancer Crusade. The program will give the Foundation access to a new source of funding as well as innovative tools for reaching and educating its supporters using the toolbar as a communication link.
As part of the agreement, the Avon Foundation is expected to promote the technology to its supporters via email and its website and will receive contributions from Viewpoint Corporation for Avon Foundation-skinned toolbars that participants download from www.searchingforacause.com. The higher the number of downloads, the higher Viewpoint`s contribution to the Avon Foundation with a guaranteed minimum of $25,000.
”There is no better use of our advanced search toolbar technology than delivering information that can help save lives,” says Jay Amato, Viewpoint`s CEO and president. ”Our toolbar will allow the Avon Foundation to keep a constant reminder on hundreds of thousands of members` desktops and will deliver up-to-the-minute updates about fundraising and awareness programs such as Breast Cancer Awareness Month. We`re thrilled to be playing an active part in this education campaign and in contributing directly to Avon Foundation`s life-saving programs.”
The use of the search-related technology as a means of fundraising and awareness-raising is a new part of a growing trend by nonprofit organizations to use the Internet and cutting-edge technologies to extend the effectiveness of their programs – a trend cited by the Internet Nonprofit Center. Viewpoint`s Searching For A Cause program and its relationship with the Avon Foundation will continue through March 2005 with the opportunity to extend further.