Social Media 101

Top 10 Tools For Managing Your Social Media Accounts

Attempting to juggle each and every one of your social media accounts can be tricky, scary and time-consuming. For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers? Ugh. It can seriously give you a migraine.

Thankfully, we live in a world and time where developers are rectifying that problem! Now there are plenty of tools that can easily sync with all of our social media accounts so that we can update and monitor all of accounts in convenient location. The only downside is that some great tools have been disabled or acquired by some of the major brands – TweetDeck belongs to Twitter, Summify was acquired and will be shut down by Twitter, for example. But, that doesn’t mean that you still can’t find software to manage all of your social media accounts.

To make your life easier, are here the top 10 tools for managing your social media accounts.

10. Crowdbooster

realtime_dashboardImage Source: Crowdbooster

Unlike other selections on this list, Crowdbooster focuses on gathering data from your Facebook and Twitter feeds. While it will not compile different social media accounts into one convenient location, it will give you some vital information regarding your social media strategy, such as when people are most likely to view your latest images or video uploads. Other features include being able to analyze impressions, total reach, and engagement. This will allow you to modify and improve your strategy by knowing what it working and what is not. Another cool feature is receiving alerts on new Twitter members who may be interested in you or your brand.

Unfortunately, Crowdbooster does not offer a free option, but the lowest plan will only set you back $9 a month and allows up to 50,000 followers all together. It may be worth the investment if you run a business.

9. SocialFlow

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If you run a business or an online marketing campaign, you already know how important it is to share content on social media. By utilizing its own unique optimization algorithm that taps into your Twitter and Facebook data, SocialFlow takes into consideration three factors: “relevant message (which of your messages is most likely to connect), right audience (who’s online now), and right time (when’s the perfect moment to publish this content).” In short, SocialFlow makes sure your message is sent out during the most optimum time.

SocialFlow is another service you’ll have to pay for, but they offer flexible plans that begin around $99 a month.

8. Bitly

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Bitly does a lot more than just shortening links that are posted to your social media accounts, which keeps them neat and clean. It also features real time-analytics, bookmarking your favorite sites and pages and having the ability to track clicks. Bitly works across multiple platforms, such as Twitter and Facebook, and is free. Yep. Free.

7. Everypost

screen568x568Image Source: App Store

Everypost is a handy app that basically allows you to post all of your updates onto the major social networks from one place at one time. Simply write your message, add photos or videos, and hashtags then send off to Twitter, Google+, Pinterest, Facebook, LinkedIn, Tumblr, or via e-mail (even all at the same time, if you want). Another cool features is the Twitter text shortener. This will automatically shorten tweets so that they are under 140 characters. While there may be some glitches to correct, this is a useful, and free, app.

6. Sprout Social

monitor-main-img3Image Source: Social Sprout

Sprout Social is another nifty tool that can manage, post, monitor, and analyze multiple social media accounts from one location. For example, you could search for content within its Feedly integration, schedule posts, and reply to messages on Facebook and Twitter. You can also monitor messages across Facebook, Twitter, Google+, and LinkedIn personal profiles all through on streaming inbox. But, that’s not all. Sprout Social also offers analytics so that you can visualize important metrics.

You can sign up for a free trial, but after that you’ll have to select one of three packages that range from $39, $59 or $99 per month. It’s a little higher cost than other tools, but can be a great investment for businesses that are super social.

5. Buffer

unnamedImage Source: Google Play

Buffer is one of the most popular social media message scheduling and sharing applications available. With one easy click you’ll be able to share content and schedule posts via Twitter, Facebook, LinkedIn, and Google+. Basically, it allows you to stagger content throughout the day so that social media feeds have consistent updates. And, there’s analytics about engagement and reach of your posts.

Buffer is free, but only for a short period.  However, you can schedule ahead of time, which is really handy. For just $10 a month you can schedule as many posts as you want, use up to 12 social profiles, and have two team members assigned to one account.

4. Spredfast

coordinate-social-activityImage Source: Spredfast

Spredfast is an outstanding tool if you’re looking to measure data gathered from Facebook, Twitter, YouTube, and Flickr, such as being able to see how many people you’ve reached and whether or not your target audience is engaging with you. The data is clearly presented in formatted graphs. Besides the advanced analytics tools, there’s other useful features, like a calendar that informs when the optimal tweeting times occur.

3. Tweepi

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Of all the social media platforms, Twitter can be the most daunting. If that’s the case for you, Tweepi is just what you have been looking for. There’s a quick management tool which will allow to flush unfollowers, cleanup inactives, reciprocate by following, and follow new interesting tweets. A simple, and sometimes brutal, way to keep your Twitter account tidy.

There are Silver ($7.49 a month) and Platinum ($14.99 a month) to choose from. However, if you purchase Tweepi annually, it’s 17% cheaper.

2. SocialOomph

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SocialOomph has the ability to schedule tweets for the entire day and auto-follow your new followers, so you can something other than schedule tweets and follow people. You can also use the dashboard to combine Facebook, Twitter, LinkedIn, Plurk, and your blog into one spot to schedule posts or monitor social media activity.

While the app has a free version, there’s a paid “professional” option that features a ton of helpful tools to boost your social media productivity.

1. HootSuite

unnamedImage Source: Google Play

If you’re looking for the best, accept no substitutes. HootSuite is the most popular social media management tool for a reason. Besides being able to execute campaigns across multiple social networks from one web-based dashboard, you can also manage social media, track conversations, and measure campaign results. HootSuite also offers a custom built-in analytics system and the capability to schedule posts on all platforms.

Hootsuite offers a free, pro ($8.99 per month), and enterprise options to suit the needs of individuals, small businesses, and large organizations.

What is your favorite social media management tool?


Image Source: Jason A. Howie/Flickr

Albert Costill
Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media, such as EveryGuyed and Search Engine Journal, to discuss everything and anything that matters.

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32 thoughts on “Top 10 Tools For Managing Your Social Media Accounts

  1. I was in dire need of this. Well, Google has made it very clear that social signals are going to play a pivotal role in 2014 as for as SEO goes. Thanks for updating this post!!!

  2. Thanks, Albert. Great list. I would have liked to see more free options to manage free social network accounts. I will not argue these tools are all helpful. However, it’s arguably not cost effective for a small business to pay over $30-$40 for a tool to manage their social media accounts in one place. They could use a couple different free tools and get the insight they need.

  3. This is great post, for the webmasters it becomes quite difficult to manage all social media accounts. I have noted some of them and will try them for sure.

  4. Thanks for sharing your list of amazing social media tools. This is really important in managing your accounts as social media is an important part of making a website grow. :)

  5. I am using some of the social media tools posted here, and I’m thinking of trying the others.

    On the other hand, social media indeed plays an important role in marketing and promotion. That’s why it is important to use the right tools in order to get appropriate results. :)

  6. Spot on.
    Have to say this really gives you options to work with. Have a question, which one of these platforms would you use for a franchise that has 10 locations and growing? Feedback would be much appreciated. Thanks for the great read. :-)

  7. My biggest qualm with Hootsuite is that you’re forced to use their ow.ly shortener (or pay extra). It might just be me , but I think it comes across slightly amateur when you let everyone know that you’re using Hootsuite. I also don’t think it’s aesthetically pleasing (but that’s not as important).

    1. Miguel, I agree. I’m not the world’s biggest HootSuite fan. I’ve definitely had issues with it not sending out posts or scheduling them at times I didn’t specify. Sendible was OK– I used it before I started using Buffer.

  8. My favorite 3rd party social media resource has to be TweetCaster Pro. I noticed that you included Hootsuite on this list. I find this interesting being that I left Hootsuite to use TweetCaster Pro. Coud you share any particular comparisions/contrasts between the two?

    It’s a really good list you’ve compiled here but do you know if any of these can cater for those with Facebook Fan Pages? Or, are they more ideal for the personal profiles?

    1. Thanks for the comment Kevin. I haven’t used TweetCaster Pro, so I’ll have to try it out it. As for the list, I tried to have a mix of tools that could be used as either professional or personal. Since most of these work with Facebook, you may have to do some research and find the one that fits your needs best.

  9. Nowadays it is very important to manage social media accounts, especially if you use it for online marketing purposes, as it could be cumbersome to maintain it. Thanks for posting this. It’s really a great help for me.

  10. I think this is an interesting list, but the headline, to me, was a bit misleading. “Top 10 Tools” according to who? Based on what? Don’t get me wrong, we use some of these tools and they’re awesome. And we’ve been doing social media community management for clients across multiple platforms for many years. So my point is that these aren’t the only tools out there, nor are they the best ones. They are just some, of many, many options, both paid and free. I love the list – it’s a good resource, I just don’t love a “top” anything list without data or facts to back it up. Without that, it’s a “my personal favorites” list — which is totally cool, too.

    Lastly, I’ll definitely argue with the tool that pushes your message out to all your social networks at the same time. That’s the worse kind of community management, bar none, and tools that facilitate pushing the same message out concurrently on multiple channels — to be avoided at all costs. Don’t believe me? Ask a community manager for any major brand who knows what they’re doing.

  11. Nice post. One social media management tool you may want to check out is MarketMeSuite.com. We tailor to SMBs specifically and have scheduling tools, real-time searches and geo-targeting to find the right audience for you!

  12. I’m a VA and manage my own SM accounts and clients’ using Buffer, scheduling and swapping between clients accounts inside Buffer which has been authorised to use their accounts. This week I was horrified to see that my Buffer account has suddenly started sending out analysis of the stats for social media profiles to all of the accounts on my Buffer account – and my clients are are all seeing each others SM analysis for the week. This is a BIG problem for me. Does anyone run SM for several clients from one dashboard with the ability to schedule?

  13. Hello, It’s a well researched article… however, I am surprised that you guys have not included Sociota in your list… it’s a new platform… but very rich with features… you must consider including it in this list.

  14. Is there ANY social media management tool out there that will allow you to upload multiple photos on one post without converting the photos to a link? Hootsuite doesn’t do it, everypost doesn’t do it.