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Besides the overall domain strength, there are quite a number of ways to evaluate a site page power. Even if that’s not your site and you have no access to its internal statistics, you still can find out a bunch about it (eg. its ranking potential and even estimated traffic).
Most of the following ways should be used in combination to get the maximum information on it:
- Check for the number of incoming links: search [link:site.com/page] in Yahoo.
- Count the page outbound links: FireFox plugin SEOQuake will show you all outbound links: external and internal, ‘dofollow’ and nofollow.
- See the page cache data (i.e. crawl rate): date of the cache is the date the page was crawled by Google. There is one SEO Golden rule: what Google likes, we should too – i.e. if Google regularly crawls the page, it must like it; so that must be a good page.
- Find the page age (i.e. when Google first found the page): you can find the date yourself using Google advanced search date filter or by using this handy FireFox plugin.
- Check Google PageRank – well, believe it or not, but Toolbar PageRank still means something: i.e. the more, the better.
- Learn the page social media popularity: i.e. Del.icio.us, StumbleUpon and Digg mentions (I described this method in detail in my recent post on analyzing a website with Delicious). The more popular the page is, the more traffic it gets.
- Get a sneak peek into the page Google ranking – with SEODigger tool, you can find out what keywords the page ranks for.
- Track the page content freshness: you can try TrackEngine service – with it you will get updated daily of the page changes.
- There are other factors that can also be taken into account when analyzing the page (potential) power: page size, value of content (per your opinion), non-linking content, page URL, etc.