We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else.
When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content. All the World Wide Web is fueled and energized by content – videos, audio, images, text, etc. Your job, as a content curator, will be to pull the best of all that content into digestible tidbits of information.
Content Curation, Not Content Aggregation
Before I get deep in to the hows, wherefores and whys of curation and Scoop.it, I deeply feel that it’s important to touch on the what. Scoop.it is not just another place to drop your RSS feed. It could be, but then it’s just another content aggregator.
Content curation, on the other hand, is much like museum curation. The objects in a museum have value, for whatever reason – historical and artistic beauty are just two I can think of off the top of my head. These objects are carefully displayed, carefully picked over – less than half of what comes in to museums actually gets shown for public consumption.
As a content curator, you should be treating the content you display with the same amount of exactitude. For example, if you’re starting a Scoop.it entitled “The Best Infographics on the Web”, not every infographic will do (some infographics really are horrible, I’m sorry to say). If you’re curating the topic of content strategy, like we are, you don’t want to have miscategorized articles cropping up about journaling.
As an article in the Silicon Valley Watcher states, “…curation online also has to demonstrate: mastery, passion, knowledge and expertise. Without such additional layers, a curated collection of links is just a collection of links.”
Well said. As you dive into the rest of this article, think about that. Do you want to create a museum of wonders surrounding a topic you’re passionate about? Or, on the other hand, just have a collection of links?
Using Scoop.it for Content Curation, Branding and Authority Building
When I was introduced to Scoop.it a year ago, it was still beta and invite only. The last thing I wanted to learn was yet another tool that took up my time. However, I can’t afford to ignore a potential tool; the one I ignore could be the one that would have made all the difference to my business, as well as to my clients’ businesses.
As an SEO and content development company, we’re always brainstorming to find new ways of building our reputation, generating interest and, of course, driving traffic to our site and blog. As people who appreciate good content and would love to write stories and ideas all day long, the inability to do so can be somewhat frustrating. I don’t have time; our writers don’t have time, so the next best thing is to find an awesome editor who knows how to curate.