Scoop This: A Comprehensive Guide to for Content Curation

We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else.

When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content. All the World Wide Web is fueled and energized by content – videos, audio, images, text, etc. Your job, as a content curator, will be to pull the best of all that content into digestible tidbits of information.

Content Curation, Not Content Aggregation

Before I get deep in to the hows, wherefores and whys of curation and, I deeply feel that it’s important to touch on the what. is not just another place to drop your RSS feed. It could be, but then it’s just another content aggregator.

Content curation, on the other hand, is much like museum curation. The objects in a museum have value, for whatever reason – historical and artistic beauty are just two I can think of off the top of my head. These objects are carefully displayed, carefully picked over – less than half of what comes in to museums actually gets shown for public consumption.

As a content curator, you should be treating the content you display with the same amount of exactitude. For example, if you’re starting a entitled “The Best Infographics on the Web”, not every infographic will do (some infographics really are horrible, I’m sorry to say). If you’re curating the topic of content strategy, like we are, you don’t want to have miscategorized articles cropping up about journaling.

As an article in the Silicon Valley Watcher states, “…curation online also has to demonstrate: mastery, passion, knowledge and expertise. Without such additional layers, a curated collection of links is just a collection of links.”

Well said. As you dive into the rest of this article, think about that. Do you want to create a museum of wonders surrounding a topic you’re passionate about? Or, on the other hand, just have a collection of links?

Using for Content Curation, Branding and Authority Building

When I was introduced to a year ago, it was still beta and invite only. The last thing I wanted to learn was yet another tool that took up my time. However, I can’t afford to ignore a potential tool; the one I ignore could be the one that would have made all the difference to my business, as well as to my clients’ businesses.

As an SEO and content development company, we’re always brainstorming to find new ways of building our reputation, generating interest and, of course, driving traffic to our site and blog. As people who appreciate good content and would love to write stories and ideas all day long, the inability to do so can be somewhat frustrating. I don’t have time; our writers don’t have time, so the next best thing is to find an awesome editor who knows how to curate.

Gabriella Sannino
For the past fifteen years Gabriella has held positions as a consultant, web developer and creative director until she decided it was time to open Level 343, an SEO and copywriting company. She fancies herself an Italian rocker, rebel and SEO geek. She loves singing in the shower and keeps a notepad next to her bed.

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14 thoughts on “Scoop This: A Comprehensive Guide to for Content Curation

  1. I have been playing around with for about one month. It is incredibly easy and fun. It is so different from blogging and that makes it fresh. It is like being an editor for a magazine.

    I have been using most of my own materials from all the different places I have content (video, posts, slide shows) and weaving them into a theme.

    On the user side, when you find a fun topic, it is so easy to find yourself there for a while.

    1. Hey Joseph, it is a fun application. I have a hard time just scooping without reading either. 😉 But that ‘s the beauty, once you finish reading you can incorporate your insight without changing the actual post!

  2. Great article that has helped me finally get my head around curation as opposed to aggregation. I’ve been on Scoop since it was in beta & to be honest didn’t use it much at all .. that was because I’ve been in aggregation rather than curation mode and viewed the service as simly another bookmarking toll albeit with a different tack.

    I can now see a whole world of possibilities when you view the service as an opportunity to truly curate & comment on great content when it’s found. cheers.

    1. Hey Karl, exactly. I had a feeling a lot of people were a bit confused on how to use Actually there are still a few out there that don’t get it lolol. But eventually in time they will either get it, or drop the whole campaign. Keep me updated, on your progress.

  3. I was lucky and was the 1st in the Google Places and Local SEO sector to really jump on . I’m surprised how much traffic it drives back to me, even though I’m sharing other people’s Google Places news and stories. (And I’m still just using the free version.)

    It is such a hot, easy to use platform. Plus I think the layout and features make it more compelling for readers than some of the other curation tools out there.

  4. I’ve been using for the past few days so your post has been very timely to get me more into an already excellent tool. The content suggestion feature is just great.

  5. “As people who appreciate good content and would love to write stories and ideas all day long, the inability to do so can be somewhat frustrating.” I agree! Good writing takes time, but this looks like a great way to collect quality articles in one place when you don’t have time to write them yourself.

  6. This was exactly the article I needed to read, nice level of detail. Have been trying last week then this week. I’m sticking with for now, much easier to use until the next shiny aggregator/curator shows up.

  7. Thanks for this article. I am working to get my head around how to use this app in the very best way to promote my brand. I think I am getting the idea!

  8. This was a very valuable article–not only did you deliver clear and specific info about using, , you also provided an excellent overview of curating, how it differs (rather significantly) from collecting links, and what’s required of the curator.
    Thank you.

  9. Thank you for a very informative post. I just signed up for, and wanted to get a better handle on how it worked…your point that it’s like being a newspaper editor really resonates……Thanks again!