Microsoft Vista’s $500 Million Marketing Campaign

Microsoft is pumping out a global $500 million Vista advertising campaign which is expected to serve 6.6 billion impressions in the first few months.

Marketing stunts and sponsorships will include a human billboard with 16 dancers, party in Times Square, LeBron James in the TV ads, and CEO Steve Ballmer will greet customers at Best Buy in New York.

AdAge reports that Microsoft is going all out with the campaign, eventhough Vista will be installed on most new PC’s for sale over the next few months.

…according to Microsoft — which goes so far as to borrow from images such as a child discovering a snowfall, the fall of the Berlin Wall and Woodstock to persuade consumers that Vista is not just an operating system, but a potentially life-changing event.

“Awareness is not enough,” said John B. Williams, general manager-Windows global communications. “The goal for this campaign [is to] get at the heart of excitement.”

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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11 thoughts on “Microsoft Vista’s $500 Million Marketing Campaign

  1. Wow. They’re really pulling all the stops on Vista. But the way I see it, 500 million will probably go to waste once a string of bugs and exploits are publicized and hyped by the media.

  2. I agree with Dale. Also, i think there are smarter and cheaper ways to advertise there products. Microsoft should be more intelligent with there money.

  3. My dad has Vista on his new laptop. I should have put XP on it instead. He’s still having driver problems. Microsoft should spend the money fixing the OS before they pay for all that advertising.


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