SEO

Images in Google Adsense Text Only Ads

Images in Google Adsense Text Only Ads

Jensense reports that icons, better known as 16 by 16 pixel favicons, have been spotted in AdSense wide skyscraper ad units (160×600). Register.com, eBay.com and Amazon.com are among those advertisers whose favicons are being shown.

This could have a negative impact on the earnings of Google Adsense publishers. A text link with an image on the left would attract more attention of the visitor and is more likely to be clicked than the one without an image. And premium advertisors might be paying less per click. So your Google.com Adsense CTR may go up but the EPC may fall.

iconad1 Images in Google Adsense Text Only AdsOr, Google might be still testing this adsense feature and may eventually allow all adsense adwords users to use favicon in their ads. In that case, the skyscraper units will definitely catch the eye of the person viewing the webpage, which will be good for publishers as well as the advertisers who are using them to attract clicks.

DigitalPoint members have seen favicon icons even in LeaderBoard style. See some screenshots of Google Adsense ads embedded with icons here or here.

-

Amit Agarwal is a Desktop Search enthusiast and dedicated blogger – read his personal blog, The Indian Blogger

Screen Shot 2014 04 15 at 7.21.12 AM Images in Google Adsense Text Only Ads
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Images in Google Adsense Text Only Ads

You Might Also Like