SEO

Google Plus Reaches 25 Million Users, Activity Declines

While Google+’s user-base has continued to expand, having now reached over 25 million registered users, Google’s social site itself is seeing a decline in the number of daily visits.

The Explosive Growth to 25 Million

From day one, Google+ had an intense amount of interest and a big surge in the number of registered users. As Google continued to roll out their “by invitation only” beta, users lined up around the block. We were astonished at 10 million, then – in mid-July – 20 million, and now 25 million. (Note, however, that these are estimates based on unique visitors. Google has yet to release official numbers.)

Google+Growth 25 Millions 600x324 Google Plus Reaches 25 Million Users, Activity Declines

As tracked by comScore and noted by Search Engine Land, this one month timeline for 25 million users means that Google has reached that benchmark 20 times faster than any other social site. (The next fastest was MySpace, which reached 25 million users in 20 months; Facebook took 36 months.)

U.S. adoption was also tracked by comScore. There was a burst around July 10th that last roughly a week, but then subsided. While commentators are wondering at why this might be the case, those who kept track of the invitation waves know that this timing correlates with the largest wave of Google+ invites and the brief user-to-user invite opening.

Users Still Coming In, but Visting Less

While the continued growth in the number of registered users is fascinating and, for Google fans, exciting, the actual amount of traffic is less so.  According to a Chitika study, traffic peaked on the 21st of July and has been declining since. This is most likely due to the end of the initial rush of excitement.

Does it mean that Google+ is in jeopardy? Certainly not yet, it doesn’t. If the decline continues for several more weeks without leveling out, it could well mean that Google+ just isn’t sticking for users. However, the more likely scenario is that the visits will stabilize after a while (days, maybe weeks) and then start a more gradual climb.

[Sources include: Chitika, comScore, & Search Engine Land]

 Google Plus Reaches 25 Million Users, Activity Declines
Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in 2002. His work as an SEO consultant since 2006, and subsequently to content writing for technology and internet-focused publications, has done nothing but fuel this passion.
 Google Plus Reaches 25 Million Users, Activity Declines

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51 thoughts on “Google Plus Reaches 25 Million Users, Activity Declines

  1. There is too mush going on on Google plus for the average person to stay there. For an SEO person I love it because of all the bells and whistles. people like me are the early adapters that Google wants. But the majority of people who use social networking need it to be simple. Facebook started simple. My motto is “Keep It Simple Stupid”.

  2. There is too mush going on on Google plus for the average person to stay there. For an SEO person I love it because of all the bells and whistles. people like me are the early adapters that Google wants. But the majority of people who use social networking need it to be simple. Facebook started simple. My motto is “Keep It Simple Stupid”.

  3. i am trying very very hard to get an invitation from google plus so if any of you you have one please send me an invitation my email is mdtmikie@gmail.com i would high appricate it and very grace ful

  4. Be an alpha quitter.  this thing is dead.

    They are just converting gmail users to google+ … but once converted, they can’t get people to use it.

  5. I’m agree with  Russell Dean Jensen, Social networking sites should be simple with the extra ordinary applications which is helpful. I accept the success of G+ but people join it with the curiosity, not to shift from FB. Once again I wanna say, “It is not easy to beat FB so early.” 

  6. Honestly I was one of the 25 million that rushed to the service.

    I’m also not finding any real reason to go back that often. It’s a sweet tool, but something is just not compelling enough for me to return often enough. There’s something missing. 

  7. It suprises me that no one has connected that the “invitation” is probably the biggest downfall at the moment. In the the SEO community there is so much chatter about Google + but what about the real world and what about the reason most use social media… we keep up with friends that live on the otherside of the world, laugh at your sister who has fallen over and her friend has posted a picture, share good news, bad news, pictures etc. We interact. At the moment I don’t have one friend outside my SEO world who has even mentioned Google+ let alone set up a profile. Slightly less “social” if there is no one there to share your thoguhts with.

  8. I’m trying to get an invitation from Google plus, but haven’t been very successful so far. If anybody could help and please send me one, I would highly appreciate it. Thank you very much. My email is: yerparina@gmail.com 

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  11. Google should hang in there this time, and Facebook should shake hands with them, and lead an effort to get all social networking companies to form a consortium and come up with open standards – a la World Wide Web Consortium. We, the people, should be protesting the current state, and refuse to be a part of either Google+ or Facebook till they make the social web privacy-aware, portable, interoperable, and based on open standards.

  12. Well I think google is good contender for facebook but google plus has policy about privacy like facebook but more worse because in google plus you have to give your real name gender may be address. I heard these policy i might be wrong but something is telling me i am not. well google plus has something new to offer i think it should its policy to make it more user friendly and not a police to keep a file on you and your every move. i think facebook should a bit it communicating methods as well. thats it.
    i really don’t google plus will grow up unless it makes some certain changes.

  13. I remember Facebook was similar when MySpace was top dog. Everyone had everyone else on their MySpace account and not everyone from their MySpace had a Facebook account yet, so you just didn’t check your Facebook as often. A few slip ups on MySpace’s part and a few strong moves with Facebook thru apps and unique privacy features (ironic that a lot of people left MySpace because of privacy concerns and Facebook has become worse than MySpace ever was) caused people to delete their MySpace accounts and start visiting those Facebook accounts more often.

    I’ve personally sent out a good number of Google+ invites, some of which my friends have accepted and made new accounts with. That said, the number of friends on Google+ vs Facebook right now only means I simply check-in with Google+ a little less often than Facebook. This doesn’t change the fact that I wish to see Google+ become a vibrant community thru which I can leave Facebook in the internet trash bin, just as I did with MySpace years ago.

    1. Thanks Anon Guy, really insightful commentary. Right now it is Facebook’s to lose, as it was with MySpace only a few years ago. The chess moves FB makes from here on out will be critical to whether they end up a footnote in history or the multi-national superpower corp of the future.