I look at quite a few websites. In fact, I sometimes describe myself as a “professional web surfer,” because it seems like that is how I spend most of my time.
When I’m browsing, I see a lot of great stuff and a lot of crap. In this article, I share with you five best pop ups out there. Check these out, and see if you’re as amazed as I am.
ConversionXL is no stranger to awesome CTAs and in-your-face marketing (editor note: ConversionXL Tommy Walker is a contributor to SEJ, but didn’t ask SEJ or Neil to include the site in this post). These guys know a thing or two about conversion optimization, so it’s no surprise that they’ve got a kickass pop up.
Here’s why this pop up is awesome.
It Uses the Appeal of a Numbered List
Statistics and studies show that numbered lists are incredibly appealing. It’s a headline technique that is sure to work every time. This pop up starts off with big time numbered list appeal. The number “5” is the largest text on the button.
It has a Two-Color Contrast Strategy
Every call to action needs to have some color, or at least something to make it stand out. The wizardry of this pop up is its limited color. A black and grayscale design means that the red button and copy will stand out. Notice how “persuasive web design,” “get the answer,” and the “YES” button are all backed by the power of red.
It Uses Compelling Words
The individual words in a CTA have explosive power—power to either stall a conversion or create a gush of conversions. This pop up has several extraordinarily powerful words. 1) Principles, 2) Persuasive, 3) Answer, 4) Reveal. Each of these words have a feeling of exclusivity, anticipation, and power. Each of these are conversion ready words. There are only 33 words on the whole button, so each word counts.
You Must Choose “Yes” or “No.”
In a study from Cornell University the “words of natural human language possess a universal positivity bias.” The word “yes” is 100% positive. By contrast, the word “no” is inherently negative. From a psychological, developmental, and emotional standpoint, a person is far more likely to gravitate toward “yes” language than “no” language. By presenting two options—a “yes” or a “no,” this button gives the user an obvious choice
There is No Form to Fill Out
Without a form, a user is more likely to convert. There is no friction, no barriers, and no limitations. All the user has to do is click. It’s a low-risk conversion action. All you have to do is admit that you want to know how to design persuasive pages.
It Gives You a Simple Next Step Page
When you click on “Yes,” the pop up presents the following:
With the words “final step,” this pop up informs users that the process is nearly complete. The word “FREE” is a huge conversion trigger, making this final step of the process very easy for any reluctant user. What stands out to me most is that this second step of the pop up has as much persuasive power as the first one. It uses a variety of design and psychological techniques to keep persuasion at full tilt.
SocialTriggers is an online marketing strategy site founded by Derek Halpern. It’s got some great resources, some interesting articles, and this killer pop up.
Actually, it has two pop ups, depending on when or what you visit: