Five Pop Ups That Will Blow Your Mind

Five Pop Ups That Will Blow Your Mind

I look at quite a few websites. In fact, I sometimes describe myself as a “professional web surfer,” because it seems like that is how I spend most of my time.

When I’m browsing, I see a lot of great stuff and a lot of crap. In this article, I share with you five best pop ups out there. Check these out, and see if you’re as amazed as I am.

1.  ConversionXL

ConversionXL is no stranger to awesome CTAs and in-your-face marketing (editor note: ConversionXL Tommy Walker is a contributor to SEJ, but didn’t ask SEJ or Neil to include the site in this post). These guys know a thing or two about conversion optimization, so it’s no surprise that they’ve got a kickass pop up.

Check it:

Five Pop Ups That Will Blow Your Mind

Here’s why this pop up is awesome.

It Uses the Appeal of a Numbered List

Statistics and studies show that numbered lists are incredibly appealing. It’s a headline technique that is sure to work every time. This pop up starts off with big time numbered list appeal. The number “5” is the largest text on the button.

It has a Two-Color Contrast Strategy

Every call to action needs to have some color, or at least something to make it stand out. The wizardry of this pop up is its limited color. A black and grayscale design means that the red button and copy will stand out. Notice how “persuasive web design,” “get the answer,” and the “YES” button are all backed by the power of red.

It Uses Compelling Words

The individual words in a CTA have explosive power—power to either stall a conversion or create a gush of conversions. This pop up has several extraordinarily powerful words. 1) Principles, 2) Persuasive, 3) Answer, 4) Reveal. Each of these words have a feeling of exclusivity, anticipation, and power. Each of these are conversion ready words. There are only 33 words on the whole button, so each word counts.

You Must Choose “Yes” or “No.”

In a study from Cornell University the “words of natural human language possess a universal positivity bias.” The  word “yes” is 100% positive. By contrast, the word “no” is inherently negative. From a psychological, developmental, and emotional standpoint, a person is far more likely to gravitate toward “yes” language than “no” language. By presenting two options—a “yes” or a “no,” this button gives the user an obvious choice

There is No Form to Fill Out

Without a form, a user is more likely to convert. There is no friction, no barriers, and no limitations. All the user has to do is click. It’s a low-risk conversion action. All you have to do is admit that you want to know how to design persuasive pages.

It Gives You a Simple Next Step Page

When you click on “Yes,” the pop up presents the following:

Five Pop Ups That Will Blow Your Mind

With the words “final step,” this pop up informs users that the process is nearly complete. The word “FREE” is a huge conversion trigger, making this final step of the process very easy for any reluctant user. What stands out to me most is that this second step of the pop up has as much persuasive power as the first one. It uses a variety of design and psychological techniques to keep persuasion at full tilt.

2.  SocialTriggers

SocialTriggers is an online marketing strategy site founded by Derek Halpern. It’s got some great resources, some interesting articles, and this killer pop up.

Five Pop Ups That Will Blow Your Mind

Actually, it has two pop ups, depending on when or what you visit:

Five Pop Ups That Will Blow Your Mind

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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12 thoughts on “Five Pop Ups That Will Blow Your Mind

  1. Neil, this is a very insightful post. Anyone that has visited quicksprout knows you are an expert in the popup game.

    I see that popups are effective, but how do we keep improving our conversion rates?

    -The first thing my users see is a popup: check.
    -The popup is huge: check.
    -The popup contains shock-value hyperbole: check
    -The link to close the popup is extremely hard to find: check.
    -The text that closes the popup makes the user feel like a total idiot for clicking it: check.
    -When the user does find the link, and acknowledges he’s an idiot and still clicks it, another popup pops up and the same process continues: check.

    So I’ve got all this working and my conversion rates are rockin. But some people, no matter how much you make their life miserable and call them idiots, still will not sign-up.

    I’ve got to keep improving my conversion rate, so where do I go from here?.

    Should we add more popups? Maybe 4 or 5 popups in a row? How about moving the popup when the user hovers over the close button? What about disabling the back button so that people literally can’t leave the site until they sign up? Can we detect the user’s location and physically send a sales rep to their house for a high-pressure sale?

    Honestly, how do you see this playing out in the long term as more and more sites add more and more intrusive popups?

    1. From what I have tested, they help improve conversions. Sure some people hate them, but they will generally make you more money. Ideally the less popups you use the better. You want them to be smart in which you only show them at the right time… there is no exact solution/answer as it varies per business. But the key is to use a sophisticated software like Bounce Exchange which can give you controls over each lever.

    2. I think your last comment Mike (I’m just going to call you Mike) is worth addressing. I had this concern as well while reading the numerous posts that exist about the effectiveness of popups. Will they soon become so ubiquitous that just every site has them and they cease to have a competitive advantage?

      I already feel like we are pretty close to this. The exit intent popups are already quickly becoming standard around the web. They were once shocking and eye-catching because of how unexpected they were. Now I know and expect them to happen and just ignore them anyway.

      Maybe you and I are overthinking this… we are marketers and smart and notice this thing. I complained to my girlfriend about it the other day and she didn’t have the slightest clue what I was talking about and hadn’t ever noticed the trend rising. Personally I am getting kind of sick of all the popups since to me they are standard now. But maybe to the rest of the world (non-marketers) they haven’t even figured it out. Then again, as much as I hate them I continue to employ them, because like Neil says… they do work!

  2. You know what the worst kind of marketing is?

    The kind that places marketing over user experience.

    So, an ode to pop ups:

    “Deathless pop up, king of conversions, throned in the web,
    Daughter of Zeus, O terrible enchantress,
    With this sorrow, with this anguish, break my spirit
    Let me click you.

    Hear anew the voice of reason, O hear and listen,
    I’m an idiot if I close you, I careth not for the designing a persuasive site,
    for I design unpersuasive sites.

    O how I live in pity, … I remember.
    Fleet and fair thy screen size was, missing naught but a single pixel,
    I saw nothing but you, and I live for nothing for you.

    Lightning anon! And thou, O blest and brightest pop up,
    Smiling with immortal eyelids, asked me:
    “Sire, what betideth thee? Or wherefore Callest upon me?
    Do you want to sign up for my newsletter?

    Come again to me! O now! Release me!
    Wait, why did I visit this site?
    End the great pang! And all my heart desireth,
    Now of fulfillment, fulfill. O pop up…
    I love (hate) you.

    1. And an ode to the best comment I’ve seen in my life. Thank you Nicholas Chimonas, we need more of you around here.

      “Snarky prose, prince of pundits, ride your flaming interwebs chariot
      Son of Mercury, O your droll wit: Point taken.

      But note O wonderful commenter
      we are keeping our popups, do not fret
      in the hopes of inspiring more sonnets.
      Thank you sir, may we have another?”

  3. While I do think these pop ups are really well done, I have often been surprised by the numbers. Things we think will work well, often don’t. How do you know these pop ups are effective?
    Unfortunately, another depressing by product of the growth of SEO and conversion optimization online means that pretty soon all websites will be using the power of red and the strongly positive YES or negative NO all over their websites and CTAs. Users will soon start to become immune to even these calls, as they are doing to everything done ad infinitum online.

  4. Hey Neil

    Its not so common to see you guest posting – fantastic list of pop ups by the way. I am a really big fan with the AudienceBloom one – their site has really changed a lot since I first saw it.

    I really like the use of pop ups – there’s no shame in it and I personally don’t find them annoying as long as they are done right – that is to actually offer something valuable that a viewer will actually want.

    I always enjoy your work Neil.

    Paul

  5. Neil, I really appreciate your willingness to share what you know and what you have learned. I for one learned a lot. I am not a marketing specialist, my profession is real estate and I need to know these things to be effective, build my business and income and then I can hire a marketing professional and KNOW at least the basics of what they should know. Thank you! ~Sherry

  6. Hey Neil, thanks for writing this post.

    I generally like using pop-ups, and I would agree that the ones you mentioned have done some good things in their execution.

    2 things I have a hard time with, and I would appreciate your thoughts.

    1. You mentioned: “By clicking on the “No” choice the user is forced to feel the pain or discomfort of their choice.”

    Have you seen any statistics showing sentiment when putting uninterested users on the defensive like this? I’ve always thought the focus would be to not insult or talk down to my customers. I’m generally interested, as these types of opt-out CTA’s generally get on my nerves. Do users shrug this off, or do these negative CTA’s actually disincentivize users?

    2. Have you done any testing on when to show popups to users? Specifically, how long to wait before showing them one. I have not done testing, but I would expect new users that haven’t reviewed your value prop to reject the pop-up automatically. Wouldn’t it be more sensible to wait until they pass a certain quality metric, such as only showing them to returning users who’ve spent several minutes on the site, or only showing them when a user begins an upward scroll?

    Again, would love your thoughts.

    Cheers,

    Drew

  7. These are great examples of simple and non-annoying pop-ups. With there being so many WordPress plugins out there that help you create pop-up forms do you have any suggestions on where to start? Thanks, Neil.