SEO

Finding and Refining Your Guest Post Opportunities with L>S>G

How do you find and analyze hundreds of prospective sites in less than half an hour and know that the places you outreach to

  1. Are of high quality?
  2. Accept guest posts?

I have found that using these three tools (Link Prospector, SEOgadget -Data Analysis Tool, and Google Custom Search Engine) sequentially has helped me to increase my conversion rates of guest post placement and reduce the time spent prospecting and analyzing sites.

I find one of the biggest frustrations with guest posting is the time needed in prospecting and analyzing hundreds of websites. I have also found that in terms of identifying the best quality sites, they are the ones you find when you use Google operator queries, such as:

  • ~”keyword” “write for us”
  • ~”keyword” intitle:”write for” OR intitle”contribute”
  • ~”keyword” “guest post”

Queries like these have proven the most useful, mainly because of the relative results they return in the SERPs. However, one major drawback that I have found is the large amount of time time I needed in order to query, scrape, and analyze the various SERPs.

Where Do I Start?

A lot of link builders talk about using different tools separately, but what I have found that works well is combining these three tools to save time:

  1. Link Prospector from Citation Labs
  2. SEOgadgets Link Analysis Tool
  3. Google Custom Search Engine

All together, these tools help me to:

  1. Find hundreds of link prospects quickly (Link Prospector).
  2. Filter and define the quality of the search prospects (SEOgadgets Link Analysis Tool).
  3. Save time in prospecting and increasing the conversion rates of your guest post outreach (Google Custom Search Engine).

Link Prospector | Citation Labs

Link Prospector is an immense tool to help you to effectively prospect guest post opportunities with a range of different research phrases, meaning that you spend less time searching for separate queries, since this tool allows you to do multiple searches at once.

Start by setting up your first campaign within Link Prospector with your keywords, like below:

Image 1 Search Engine Journal Link Prospecting Image 1 08.10.2012 Pak Hou Cheung Finding and Refining Your Guest Post Opportunities with L>S>G

If you are not familiar with Link Prospector, I would strongly suggest reading the help section of the site to begin with.

Once completed export your results into Excel:

Image 3 Search Engine Journal Exporting Your Results 3 08.10.2012 Pak Hou Cheung Finding and Refining Your Guest Post Opportunities with L>S>G

Then start by filtering your link opportunities by PR:

Image 2 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung 1024x510 Finding and Refining Your Guest Post Opportunities with L>S>G

First, filter the sites by PR, and delete the sites with PR 0, 1, 8, 9, and 10 because:

  1. High PR sites (8,9, and 10) will take too much time to just “guest post” on. However, do have a quick look as some may be worth trying in the long run!
  2. Low PR sites (0 and 1) are too low quality, which you would want to avoid.

After filtering the columns delete the rows that are left:

Image 4 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung 1024x507 Finding and Refining Your Guest Post Opportunities with L>S>G

Now, you are left with guest post opportunities which are between PR 2 and 7.

SEOgadget | Data Gathering Tool

Next step is to now use your newly refined target sites and copy and paste the list of websites using SEOgadget’s Data Gathering Tool, like below:

Image 5 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung 1024x484 Finding and Refining Your Guest Post Opportunities with L>S>G

(Please note that with the Data Gathering Tool, you are only allowed to do reports up to 200 at a time, so you may have to use this a few times depending on how many sites you have PR 2–7 from your link prospects.)

SEOgadget’s Data Gathering Tool is a gem because of the metrics it has. There are a range of factors you can identify your sites with such as:

  • Link metrics from SEOmoz
  • Google Homepage Page Rank (Which is already on Link Prospector)
  • Social Media Signals of a website
  • Shows if anyprospect sites are linking to you

By using this tool you are essentially helping yourself to filter out further sites that would essentially be a waste of time in guest posting on because of their low-domain authority and lack of social media signals (Note: As a general rule of thumb, I would normally recommend Domain Authority 35+ sites).

While you are transferring your prospective links into the tool, I would recommend creating a new excel document, and every new report that you create from the Data Analysis tool is to be copied and pasted into this document.

After you have inserted the data into excel sheet do the following:

  1. Set up a filter on the DA column.
  2. Filter largest > smallest.
  3. Scroll down to site’s with less than 35 and remove the rows.
  4. Highlight the ones that are less than domain authority 35 and remove them.

Image 6 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung 1024x505 Finding and Refining Your Guest Post Opportunities with L>S>G

Google Custom Search Engine

Once you have narrowed down the prospective links, create your own Google Custom Search Engine and type in the remaining URLs to start prospecting.

Image 7 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung Finding and Refining Your Guest Post Opportunities with L>S>G

Once completed, you can either embed the custom search engine into your own site or just use it from the Google site. It should look like something below:

Image 8 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung Finding and Refining Your Guest Post Opportunities with L>S>G

Use a range of different search queries to look for guest posting opportunities such as:

  • “write for us”
  • Inurl: “guest post”
  • Contribute
  • Intitle: guest blogger

Image 9 Search Engine Journal Link Prospecting Excel Image 6 08.10.2012 Pak Hou Cheung 1024x504 Finding and Refining Your Guest Post Opportunities with L>S>G

What Now?

What you are left with are now is a list of high-quality sites that relate to your industry and are accepting guest posts!

Pro Tip!

For the outreach, use a tool such as Buzzstream to help you keep track of your prospects as you are Googling for prospective sites!

2f67e1b5d73fac719dd7d60aa7fa49c7 64 Finding and Refining Your Guest Post Opportunities with L>S>G
Pak Hou Cheung is a content outreach specialist for content marketing agency Quaturo in London. Inquisitive about search and social, feel free to say hi and drop a tweet @pakhoucheung
2f67e1b5d73fac719dd7d60aa7fa49c7 64 Finding and Refining Your Guest Post Opportunities with L>S>G

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6 thoughts on “Finding and Refining Your Guest Post Opportunities with L>S>G

  1. I’ve read two of your blog posts today and have to say I’m very impressed. Thanks for providing such useful posts that I’ll be referencing often for myself and my clients.

  2. Hi Pak. Thank you for writing this post. As a fan of search engine operators for finding new guesting opportunities, I was sceptical of this technique.
    With the one free credit you get at link prospector, I followed your step by step guide and I gave been impressed with the amount of quality opportunities I have found. There is still some refining to do but this is a great start.
    Shared on twitter.

  3. This is gold! Thanks Pak Hou.

    Is there any alternative to Link Prospector for those of us not in control of the purse strings?

  4. Great work mate :) Love the list and the actionable points from citation labs to SEO Gadget tool :) to add more chunks, you can include my Guest Post Query Generator in your arsenal – http://bit.ly/guestpostQG > a combination of UberSuggest + Google Queries for Guest Blog Prospecting. 1 more bonus, you can grab all good stats on mozcheck.com, quickie way to get DA, PA, Links

    Having a systematic approach on finding guest post opportunities is always a time saver. Guest blogging is a loooong road but having an impressive link prospecting method can definitely make your work to be more efficient.

  5. Great tool usage tips on how to find blogs..just wondering what is the difference between guest blog posting and before panda private blog network posting services except content quality?