Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as inbound marketers now have the tools available to measure ROI properly without investing too much time or resources. For example, free tools like Google Analytics’ Multi-Channel Funnels feature make it quick and easy to implement attribution modeling […]
If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start? Blogging doesn’t have to be complicated, and thanks to Simply Business’ WordPress for small business it is downright simple. The following interactive road map is filled with articles, videos, and blog posts that take small business bloggers step-by-step though the creation process.
The children of today have been born and raised into a world of digital convenience like we’ve never seen before. Cars that drive themselves, GPS that allows you locate just about anything and even smart phones that are much more powerful than your dad’s first computer of the 80′s and 90′s. Is it any surprise that mobile devices are so popular on the playground?
Couponing is a win-win situation for both consumer businesses as consumers save money while sales are generated for businesses. The following infographic will help you to learn more about how QR Code Couponing works and how QR codes are revolutionizing the traditional couponing process.
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite products and/or services. And this is good… at least when consumers are giving out praises. But what about when they are not happy? Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service.
We all know content marketing is extremely important for an infinite amount of reasons, but do you know how much various forms of content are shared? Copypress created The Content Omniverse which offers statistics on social sharing, video, images, and “copy content”. You can use the data below to help you (or your boss) decide […]
Exposing a Link Selling Network in a Matter of Minutes As we all know by now, a big part of the major blog link networks were de-indexed by Google shortly before the penguin update. I‘ll show you how you can uncover a big link network in a few minutes (without joining the network). We’ll use […]
Infographics are awesome! For one thing, they allow people like me, who are bombarded with too much information on a daily basis, to learn something new or digest data in a quick and easy format. As a web publisher, infographics are a great way to attract traffic, generate buzz, build brand awareness, increase social signals […]
Once in a while, I come across a company that has yet to embrace social media. They get the same scolding that companies who did not have a Web presence 10 years ago received, which is, “Better evolve and get with the program or lose to the competition!” Even many who ARE using social media […]
Melissa Fach previously shared a great infographic on the public perception of personalized search here at SEJ. According to the data cited, 65% of search users are against the push towards personalized information in search results. Despite such a strong desire to limit Google intrusion into users’ privacy, only 38% of all respondents say they know how to do that. […]