Quick facts about Russia 143+ mln country population, 65+ mln. Internet users (only 45,4% penetration) €8 bln. e-commerce annual turnover 30% year over year growth of internet users The association between overseas products and higher quality still holds from the times of the Soviet Union. All other things being equal, a consumer will choose a […]
For our latest infographic at Ghergich & Co., we wanted to have a little fun and take advantage of Topsy’s analytics tool. We focused our attention on the Harlem Shake and Gangnam Style videos to see if Social Media could predict which viral craze would be more popular. Our goal was to compare various factors […]
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all […]
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is worth your time and effort as a business owner or just a bunch of hot air? The Pinterest user habits highlighted in the infographic below would seem to indicate there […]
Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a big social media winner? Prior to the game, SHIFT marketing put several brands head to head tournament style to determine which brand had the best social following. Tech brands like […]
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl ads are one of the main highlights of the game but with a 30 second spot going for over $4 million dollars, one has to ask themselves is it really worth it? The short answer is “yes for some while no for others.”
Is your business providing the most responsive customer service possible? Consumers are making decisions every day based on social media interactions. Social platforms like Facebook and Twitter aren’t just for brand exposure and marketing. These two-way communication tools are becoming the option of choice for customers who have issues or questions. This infographic, produced by […]
You’ve committed yourself to blogging on a consistent basis. The copy is readable, informative, and rich with important keywords. You are writing all of the right stuff for your blog, so why isn’t it ranking better? Great SEO isn’t just about giving the search bots enough keyword rich text to crawl. Is the design of […]