While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.
Talk about conservation and sustainability, how about harvesting the power of great content over and over again? Here’s […]
Mobile Internet usage has increased rapidly largely due to more advanced mobile phones with better functionality and greater […]
Ever increasingly your customers, everyone’s customers are spending more and more of their time online, and on the […]
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to […]
When I heard that there was a tool that would help my blog posts continue to “buzz” months […]
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to […]
“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it’s probably going […]
Part of my job is to review websites and to find issues that could negatively affect SEO and […]
Back in August of this year, Real officially launched their RealPlayer app for Android . As part of […]
These days, it seems like you can’t even open an article online without hearing the importance of content […]
Blogging for your business is nothing revolutionary. Most business owners have a blog these days (if you don’t, […]
Although social media can be used to leverage a brand, it is still originally designed for Internet users […]
A recent survey of more than 1,300 digital marketing professionals finds that 64 percent of them agree that content […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
Are you tired of spending lots of time and money writing blog posts day in and day out […]
The pressure of the SEO competition and the new rules of marketing, which turned up in the new […]
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. […]
Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as […]