Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all […]
Imagine two twenty somethings walk into a bar, both are wearing jeans, a plain tee, converse and toting iPhones. Although they may look exactly alike, one lives with their mom and the other makes six figures a year. Affluent Millennials, while hard to distinguish with the naked eye, account for 11.8 million of the people […]
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?
We are all aware, how Google algorithms are evolving, changing the Internet world and replacing old practices of link building i.e. article directories, web directories, paid directories, etc. with link earning methods. In spite of everything, Google still ranks websites on the basis of links but have changed the way they count the links. Here […]
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can […]
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is worth your time and effort as a business owner or just a bunch of hot air? The Pinterest user habits highlighted in the infographic below would seem to indicate there […]
Can you hear that sound? It’s the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that’s about to bury the public. The modern consumer is immune to infomercials and jingles, and all the search and social ads are starting to wear thin. Content is an island in the ocean […]
Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a big social media winner? Prior to the game, SHIFT marketing put several brands head to head tournament style to determine which brand had the best social following. Tech brands like […]
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl ads are one of the main highlights of the game but with a 30 second spot going for over $4 million dollars, one has to ask themselves is it really worth it? The short answer is “yes for some while no for others.”