If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
Are you tired of spending lots of time and money writing blog posts day in and day out […]
The pressure of the SEO competition and the new rules of marketing, which turned up in the new […]
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. […]
Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as […]
If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start? Blogging doesn’t have to be complicated, and thanks to Simply Business’ WordPress for small business it is downright simple. The following interactive road map is filled with articles, videos, and blog posts that take small business bloggers step-by-step though the creation process.
It’s true: Not everyone loves to read. Though when you create amazing, quality content and provide proof behind […]
The children of today have been born and raised into a world of digital convenience like we’ve never seen before. Cars that drive themselves, GPS that allows you locate just about anything and even smart phones that are much more powerful than your dad’s first computer of the 80′s and 90′s. Is it any surprise that mobile devices are so popular on the playground?
Couponing is a win-win situation for both consumer businesses as consumers save money while sales are generated for businesses. The following infographic will help you to learn more about how QR Code Couponing works and how QR codes are revolutionizing the traditional couponing process.
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite products and/or services. And this is good… at least when consumers are giving out praises. But what about when they are not happy? Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service.
We all know content marketing is extremely important for an infinite amount of reasons, but do you know […]
Exposing a Link Selling Network in a Matter of Minutes As we all know by now, a big […]
Oh, Ye Ones of Little Faith? image credit: kelownawebdesigns.com I’ve discovered many Webmasters who have lost a lot due […]
Infographics are awesome! For one thing, they allow people like me, who are bombarded with too much information […]
Once in a while, I come across a company that has yet to embrace social media. They get […]
Melissa Fach previously shared a great infographic on the public perception of personalized search here at SEJ. According to the data cited, […]
WordStream has done it again! They have created another fantastic infographic, and this time it is full of […]
Anyone who creates something, whether it’s in the form of content, designs, music, videos, or other things, has […]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world […]
Since the recent Google updates, content marketing has become an incredibly important part of most companies’ online marketing […]