When it comes to SEO training, most of the resources out there are quick to extol the benefits of both on-site optimization (typically, including your target keywords in key areas across your website) and off-site SEO (as in the case of external link building activities). However, many of these introductory guides gloss over a subject …
Seeing the traffic to your website increase is a great thing, but what if your surge in new site visitors doesn’t come with a corresponding increase in reader engagement rates? The truth is, raw traffic numbers don’t mean all that much when it comes to your website’s success. Sure, more traffic is generally better, but if you aren’t engaging …
So, you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags, and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, …
As digital marketers, we spend so much time worrying about things like link building techniques and on-site optimization best practices that we seem to forget that running a business online is about much more than technical website performance. Whenever products, services, or ideas are being sold online, there’s a certain amount of traditional marketing that …
Content marketing is all the rage right now – and with good reason! Not only can content marketing help you to expand your brand’s recognition and increase your website’s overall traffic, it can provide powerful SEO benefits to the companies that take advantage of this highly effective strategy. Of course, it should go without saying …
There’s almost nothing in the world more frustrating than a website that doesn’t convert as well as you expected it to. After all, you’ve put hours upon hours into building your website, planning your products, and carefully orchestrating your launches. So, why aren’t your visitors handing over their credit card info as frequently as you …
Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change definitely had an impact on today’s anchor text optimization best practices. To understand what this means and why this matters, it’s important that you first understand how anchor text is used in Google’s ranking algorithms. …
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low value inbound backlinks. However, before you dive in and start pasting together lists of links to submit for Google’s consideration using the tool, there are a few weaknesses you’ll want …
Google’s recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website’s natural search performance. And while this news was mostly greeted with frustration by webmasters who had been using linking schemes to artificially inflate their SERP rankings, there was one group that was happy about the change: the black …
Google initially announced its authorship markup efforts at the 2011 SMX Advanced conference, and yet, many website owners and entrepreneurs have still failed to take the necessary steps to bring these potentially powerful benefits to their own businesses. In order to help more website owners take advantage of this technique, I’ll first cover what Google+ …
