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Shane Jones | @shanejones

Shane Jones is an In House SEO working in for a leading Online Travel Agent in Manchester, England.

Migrating to a New Domain and URL Structure – My Learnings

Recently the company I worked for made a big decision to rebrand and with it came the dreaded domain name change. We are also having a new website being built so another SEO favourite URLs. This article will share my leanings from my sleepless nights and epic amount of research into making sure it didn’t go wrong. After my research I decided to not listen to what I read and...

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Pros and Cons of In-House SEO

I'm just coming up to the end of my first year of being an In House SEO, and it was clear in the first few months how much more beneficial it was to be on the client side rather thank the agency side. I have now decided to weigh up some pro's and con's of being an In House SEO. Pro's If like me your company only runs one website you get to dedicate 100%...

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How to Predict Traffic from Google

Google gives you plenty of really good tools at the moment to predict the traffic to your website from Google rankings. In this post I will show you how you can make a guestimation of the %age of traffic that a particular rank will give you, this is something that I have been trying to figure out for a long time now, and with Google’s wealth of tools available we can use...

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Cannot Get to a Conference? Get on Twitter

Being in the industry of search, I wish I could get to numerous conferences and seminars worldwide.  Living in the UK means it is not feasibly possible to travel to all these events, for example, PubCon’s two events in the US and one in Europe. SMX has several events worldwide, and there are a handful of SES events also. To send a representative everywhere would cost a good...

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