Just about a week ago Technorati launchedTopics‘, a new service aimed at keeping you up to date at the latest posts coming in from the blogosphere. While some downplayed it as a simple TechMeme wanna-be, others rightly noted it as a meandering DiggSpy (in my opinion it’s almost an exact combination of both). One week into its existence I’ve definitely noticed one thing: it’s generating a lot more incoming links back to my site than Technorati was doing without it. Interestingly it’s actually even not that far off of the incoming traffic numbers from TechMeme.

Looking to learn more about social media? On October 16th and 17th in New York, [Danny Sullivan](http://www.searchengineland.com) and I will be co-chairing [SMX Social Media](http://searchmarketingexpo.com/smx_social07/). The show was designed to help you understand all of the social media sites out there as well as how you can leverage them.

Over the past few weeks I have been reading a book called [Web Analytics: An Hour a Day](http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1/102-9272301-5411330?ie=UTF8&s=books&qid=1184016152&sr=1-1) which was written by [Avinash Kaushik](http://www.kaushik.net/avinash/). I am not a big fan of reading books, but this one actually provides tons of knowledge on analytics for advanced marketers as well as beginners.

I was analyzing [Vanessa Fox's blog](http://www.vanessafoxnude.com/) (which I highly recommend [subscribing](http://feeds.feedburner.com/vanessafoxnude) to) today and it seems that she is being screwed by social media sites. Not in the sense that they are intentionally doing bad things to her, but her blog doesn’t seem to get any social media love.

This week on Rush Hour [Jane Copland](http://www.seomoz.org/team/jane), [Cameron](http://www.cameronolthuis.com) and I talked about the potential [MySpace and Yahoo merger](http://mashable.com/2007/06/19/myspace-yahoo/), the popularity of [Facebook Apps](http://news.com.com/Facebooks+app+feeding+frenzy/2100-1038_3-6191152.html), [YouTube locals](http://news.zdnet.com/2100-9588_22-6191856.html), [Digg threaded comments](http://mashable.com/2007/06/19/digg-introduces-fully-threaded-comments/), [a women who is being harassed due to social media](http://www.woodtv.com/Global/story.asp?S=6682952&nav=0Rce), [white labeled social networks](http://www.techcrunch.com/2007/06/20/kickapps-white-label-social-networking-that-delivers/), and the 1.5 billion dollars being spent on digital products.