One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits for a business. The main benefit is that you can use it to capture contact information by asking would-be readers to sign up before receiving a copy. There are significant …
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their marketing. So how can you use this tactic to increase your website’s traffic and what are the pitfalls? Voucher Codes Voucher codes are an easy way to offer discounts in …
Yes, the country’s back in recession and we’re all doomed to spend the next 10 years wandering through an economic wasteland. Or are we? Now’s the time for start-ups with good ideas and great motivation to take advantage of low spending by their bigger rivals. And here’s how low-budget SEO can help… SEO is Flexible …
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you are, to putting quality of calls above quantity, here’s what your customer services team can learn from SEO… Analytics A good SEO campaign is informed by feedback from your web …
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because whether you pay for clicks through advertising or attract customers through your wider marketing …
If you have a corporate Facebook page, here are some tips for making it extra effective… Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or …
Planning a start-up? You may need to think about SEO and exact match domains before picking a brand name. If you’re about to begin an internet business then you’ll probably be planning an online marketing campaign that involves SEO. After all, most website visits begin with a search engine and exact match domains (EMDs) will …
