Entries By:

PG

Kevin Gibbons | @kevgibbo

Kevin Gibbons is founding director at SEOptimise, an SEO agency in London, and frequently writes/speaks within the search industry at various blogs and events.

How to improve your Facebook page?

If you have a corporate Facebook page, here are some tips for making it extra effective... Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or service. Links are a perfectly acceptable way of doing this, so prioritise your main company website and any other social network presence you...

2 Comments

Do brands need an exact match domain?

Planning a start-up? You may need to think about SEO and exact match domains before picking a brand name. If you’re about to begin an internet business then you’ll probably be planning an online marketing campaign that involves SEO. After all, most website visits begin with a search engine and exact match domains (EMDs) will often dominate the Google SERPs for a given result. The importance of EMDs is a frequently discussed topic, with most SEOs saying...

4 Comments

1