WPP, Not Microsoft, Grabs 24/7 Real Media
And it goes to WPP, according to the press release this morning (here’s the WSJ story). 24/7 Real Media was allegedly being looked at/shopped to MSFT, in the wake of the company’s failed attempt to buy DoubleClick, for $1 billion. The acquisition price according to the release is $649 million. The company does soup to nuts ad buying, serving, search marketing and tracking (including mobile). I don’t have any perspective on the price, but...




