Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult enough. But every business that has a website is in constant relationship building mode with the giant, remote, hugely powerful company called Google. What does that tell you? It’s a …
Articles by Ellen Gipko
Many small business owners hesitate to invest time or money in a website and the SEO tactics that help prospective customers find their way to the website. That’s an incredibly shortsighted approach and one that will ultimately lead to having to play catch-up later (at best) or more likely, a failed business. You really do …
Do you get the impression that people hate email marketing? If you ask around, you’ll probably find a large percentage of people who say they don’t like it at all. I’d probably say that too. But then I check my email and…what’s that? 20% off everything at Bloomies? Groupon has a great deal for my …
Do a Google search for SEO Firm. SEO Professional. Local SEO Firm. SEO service. Look at those search results. Crazy competition out there. The good news: there are about a zillion businesses that need SEO and there’s plenty of work to go around BUT you do need to rise above your competitors to close the …
Do you ever feel that social media could be doing more for your small business if you could just figure it out? Do you keep an eye on your competitors’ social media profiles and fear that they know what they’re doing and you don’t? Stop for a moment and think about how social media has …