I’ve been very busy, up to my knees in Social Media lately. In addition to regular client work and developing my Social Media teaching materials, I started an interview series, talking to many of the luminaries in Social Media. I’ve been interviewing them via phone and recording mp3′s of it. OH THESE are not the …
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly's pants.] I was asked to speak about “Capitalizing on the Twitter Revolution” at Pubcon. So I talked about Facebook. Why? I said: “Twitter revolution? Didn’t that happen in 2008?” The following chart shows Twitter really taking off in 2009, but… …
I love authoritative titles… These are the most horrendous 10 online mistakes you can make. Ever. And they’ll probably ruin your entire business. I created a totally free video series about this- 10 videos, about 30 minutes of free info-tainment. That’s right, information and entertainment. And if you’re an expert in PPC, SEO, Social media, …
UPDATE 10/06/2010: In retrospect, I was completely wrong. It had to happen sooner or later. Read the rest at your own risk. —————– Buzz is a breath of fresh air in an increasingly noisy social media world. Why do I think it’s superior to Twitter, Facebook, and Friendfeed? Let’s take the easiest comparison first: Buzz …
I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don’t have to pretend like SEO and PPC always are the best choice for clients. They’re not. …
We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors. I previously wrote a blog post about AdWords geotargeting’s inadequacies in Feb 2009 (“Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?“). Though my desired fix (allow experts to turn off query parsing even even if defaults “on” for noobs) was …
Google not too long ago added another sort of broad match called “session-based”. This is the AdWords side of personalized search results. What happens is: searchers continue to see ads based on earlier search queries. Problem: Irrelevant Searches Within the Same Session Some AdWords advertisers report fairly irrelevant ads showing up after a searcher has changed …
Is the most exciting thing that happened at SEOmoz’s 2009 advanced seminar that Rand almost fell off the stage on the first morning despite his supposedly having turned in early Sunday night and not having gone drinking with the other speakers? No. Is it finding that some random pot-bellied person named Jared is the #1 …
If you understand the AdWords conversion tracking cookie, you know you can’t report a monthly AdWords ROI accurately until 30 days after the month ends. That’s not practical for agencies and freelancers. In August, they want to know how they did in July. So you tell them. You know they did better than that. But …
There are many essential ways to improve your AdWords account’s performance, but one of my favorites is ad testing. When I review people’s existing AdWords accounts, one of the most common bad habits I see is running just one ad per Ad Group. This is a missed opportunity. You’re losing revenue and ROI by not …
