Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. Brian is author of the forthcoming book, The Like Economy and co-author of the bestselling book Facebook Marketing, and. He has also authored an ebook called How to Get More Fans on Facebook. Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a facebook and seo consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly's pants.] I was asked to speak about "Capitalizing on the Twitter Revolution" at Pubcon. So I talked about Facebook. Why? I said: "Twitter revolution? Didn't that happen in 2008?" The following chart shows Twitter really taking off in 2009, but... But Twitter was a lot cooler in 2008 when it was smaller. And the...
I love authoritative titles... These are the most horrendous 10 online mistakes you can make. Ever. And they'll probably ruin your entire business. I created a totally free video series about this- 10 videos, about 30 minutes of free info-tainment. That's right, information and entertainment. And if you're an expert in PPC, SEO, Social media, and social media monitoring this isn't for you. This is an overview for people...
UPDATE 10/06/2010: In retrospect, I was completely wrong. It had to happen sooner or later. Read the rest at your own risk. ----------------- Buzz is a breath of fresh air in an increasingly noisy social media world. Why do I think it's superior to Twitter, Facebook, and Friendfeed? Let's take the easiest comparison first: Buzz vs. Friendfeed Right now, Buzz basically is Friendfeed but with immediately greater penetration. Real conversations with more people. [BTW I know I have Buzz on the...
I count my lucky stars that my fortunes don't rely on SEO and PPC alone. I'm happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don't have to pretend like SEO and PPC always are the best choice for clients. They're not. I thought it might be refreshing to talk about when SEO and PPC are NOT a great choice for local...
We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors. I previously wrote a blog post about AdWords geotargeting's inadequacies in Feb 2009 ("Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?"). Though my desired fix (allow experts to turn off query parsing even even if defaults "on" for noobs) was echoed by many users, nothing has changed. After almost a year, Google can't even tell me they intend to schedule...
Google not too long ago added another sort of broad match called "session-based". This is the AdWords side of personalized search results. What happens is: searchers continue to see ads based on earlier search queries. Problem: Irrelevant Searches Within the Same Session Some AdWords advertisers report fairly irrelevant ads showing up after a searcher has changed the focused of their searches. You can see what those queries are via the Search Query Report, and you can exclude them...
Is the most exciting thing that happened at SEOmoz's 2009 advanced seminar that Rand almost fell off the stage on the first morning despite his supposedly having turned in early Sunday night and not having gone drinking with the other speakers? No. Is it finding that some random pot-bellied person named Jared is the #1 hot body on Victoria Secret's Body by Victoria contest because of the power of social media? No. But it might be the...
If you understand the AdWords conversion tracking cookie, you know you can't report a monthly AdWords ROI accurately until 30 days after the month ends. That's not practical for agencies and freelancers. In August, they want to know how they did in July. So you tell them. You know they did better than that. But how much better? BUT WAIT- before I answer that, there's another ROI disparity you need to know about: If you're asked to...
There are many essential ways to improve your AdWords account's performance, but one of my favorites is ad testing. When I review people's existing AdWords accounts, one of the most common bad habits I see is running just one ad per Ad Group. This is a missed opportunity. You're losing revenue and ROI by not testing ads. Ad Testing has huge benefits for the advertiser: Discover scientifically which offer gets the best response from your prospects Increase CTR...
What I love about being an Advanced Experienced AdWords Expert as I have been for years now (and I am using the word LOVE sarcastically here) is that I keep finding out things that I have assumed for years are wrong. And that if I read Dave Barry too much- and I am not making this up- I start to write like him. It is only because I have teachers in the form of AdWords Dedicated Account Representatives...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
