International Search

How To Approach International SEO: Interview With Eli Schwartz

As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO.

Eli goes in depth into this subject in the video below:

Here are some key takeaways from the video:

  • The first thing you have to do, Eli says, is get your keywords right. The biggest mistake Eli made when getting started with international SEO for survey monkey is using the wrong keywords.
  • Eli got his keywords translated by PhDs, which is a lot different than getting the keywords translated by SEOs.
  • For example, you can say “survey” many different ways. Questionnaire, poll, and feedback are all similar keywords. The same applies when translating the keyword “survey” into other languages. You need to make sure you’re using the keywords real people in different countries are actually using to search for what you’re offering.
  • Eli starts off with Google Translate to gather synonyms for his keywords in other languages. Then he spends a lot of time searching, looking at other sites, and trying to understand the context of these sites to figure out the keywords he should be using. From there, Eli gets all the website content translated by humans.
  • For any business in any language, Eli recommends starting off by finding the right keywords. Eli mentions that while Google is pretty lenient towards misspellings in English, everything has to absolutely be spelled correctly in other languages.

Please visit SEJ’s YouTube page for more video interviews.


Brent Csutoras

Brent Csutoras

Chief Social Media Strategist at Kairay Media
Brent is co-founder of Alpha Brand Media, who publishes Search Engine Journal, and is responsible for managing SEJ's social strategy. Brent also owns the social media agency Kairay Media and the design firm Pixel Road Designs.
Brent Csutoras

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2 thoughts on “How To Approach International SEO: Interview With Eli Schwartz

  1. Hi Brent,

    Thank you for providing us with this wonderful interview with Eli Schwartz. The success of any website does involve choosing the right keywords. If the competition is too high then it will be extremely hard to win that category of keywords. I will start applying this tips immediately.

  2. Good interview Brent, I would simply say that keyword research is the base of any SEO campaign no matter it’s paid or organic. Once the right keyword is selected, 50% work is done but if wrong keyword selection is done then at the end you will find yourself in no man land.