SEO

5 Tips to Make it in the SEO Community

5 Tips to Make it in the SEO Community

So, kiddie, youd like to make it as an SEO rock star? You want to speak at Search Engine Strategies and get quoted by the Wall Street Journal? All you have to do is become a true SEO expert, right?

Not so fast. The SEO community is nepotistic, (curiously?) slow-changing, and, above all, tacky. Take it from me, a (fringe) SEO B-lister: making it in the SEO community isnt easy.

Well, its your lucky day. I took a few minutes to write down some helpful tips (which, you’ll notice, also happen to constitute mediocre-grade link bait). In no particular order:

1. Suck up to the right people.

SEO may be the most nepotistic (introspective) community of all time. There are probably 10 un-lauded experts for every one who is well-known, for various reasons. If you want to make it into the known category, make sure you get on the good side of the following: Todd, Rand, Aaron, Loren, Barry, and, if you can pull it off, Matt. These are the influencers. They have the power to pump (and link you), or ignore you (and link your competitor instead).

You know what they say, its not what you know, its who you know.

2. Get a niche.

Do you want to be the next keyword guru?

Well, you can forget about that, because everyone knows that Dan Thies is the best in that biz, and that aint changing anytime soon.

The point is, whenever people talk about a certain niche, they will tend to link to the single authority in that niche. Become that authority, and you’ll get a free lifetime stream of links!

As a special bonus, the best consulting gigs often come along when people know you’re really specialized (these tend to pay a premium; they also tend to be easier work for you).

3. Get published.

Get an article published on Search Engine Guide, ISEDB, or Search Engine Journal. It’ll give you a nice link, but also a bit more perceived authority. (For best results, get published on all three.)

4. Get a blog, and make link bait.

If you want to be notable, you have to be, well, notable. Write on your blog, and for Pete’s sake come up with something original. The SEO community loves two things: laughing, and arguing, so either write something controversial, or funny, or both.

5. Make friends with your rivals.

Whatever niche youre in, you can be guaranteed that other smart guys will be in it, too. Well, I have news for you–the trend in SEO is cooperation. You link to him, he links to you, and it helps keep the OTHER guys out.

Let me put this another way. Ever notice how great everything is to SEO bloggers? So-and-sos service is great, So-and-sos research report is great (nevermind that I never read the darn thing, I never open PDFs), and Wow, great list of resources over here, check it out.

It isn’t always great, but it is a great way to make the other guy remember how great you are, and some day down the road they will give you the ol’ great nod, and a link along with it. Its all a nudge-nudge of course, but hey the dumb readers dont know that!

If you follow the above tips religiously, you’re guaranteed to be speaker at Search Engine Strategies within 20 years or so. (Hey, dont blame me, blame temporal based link algorithms and TrustRank.)

By the way, if youre looking for more tips on how to be a successful SEO consultant, check out Stuntdubls great posts on the subject. Its great stuff, seriously. (Thats great, not great, smartaleck.)

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Andy Hagans operates a link building firm, as well as about a hundred other Web sites. Loren wouldn’t let him put links to all of this in the bio, which is probably a good thing. The sequel to the above post, Why Being an SEO Consultant Stinks and You Should Just Build Affiliate Sites Instead, is yet to be written, but if Andy gets enough requests to write it, he may.

Screen Shot 2014 04 15 at 7.21.12 AM 5 Tips to Make it in the SEO Community
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM 5 Tips to Make it in the SEO Community

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24 thoughts on “5 Tips to Make it in the SEO Community

  1. Great tips. I am not oiling. It is really great and help me alot. Waiting for future nice and fantastics tips from you.

  2. I keep wondering who’s doing the SEO while all this blogging and sucking-up is going on! Think I’ve found the real Sandbox.

  3. 8 magical SEO techniques!|submityourarticlesnow!|

    I know most of you will be surprised to read the title of this article. Actually this is what search engine optimization is all about. There are a few points which every search engine optimization engineer should remember. Going through this will not only get you a better SERP’s ranking but also will increase your Google PR.

    1. Submit to as many quality directories, article sites and Press Releases as possible like this site http://www.submityourarticlesnow.com . While doing so the most important factor to remember is that all these should have a unique content and anchor text. As this is what I am using for several years successfully and which I am promoting as “The Magician’s Wand SEO Technique”.

    2. Many people do submit articles to various sites and think there job is over. But if you really want your article to make headlines, you should make it as unique as possible like the title above which is “8 magical SEO techniques!|submityourarticlesnow|”. So now you know what this technique means.

    3. Getting Linkbacks: Most SEO’s think the more the linkbacks the better the PR and SERP’s which is one of the most biggest rumours going around in the world of SEO.

    4. Don’t place common anchor text on hundred’s and thousands of sites as these can be identified by Search engines as link spam or a Black hat technique.

    5. Avoid Link Farms: Avoid sites which offer thousands of links instantly by placing a folder on your site. This is one of the worst methods of getting linkbacks. While submitting to directories, have a close look at the PR and the quality of the backlink.

    6. Make use of all tags in your pages like title, description, keywords, header 1, header 2, alt of images by focusing on 10 main keywords for optimization.

    7. Install a sitemap script for your website if it has thousands of pages and set a cron to update it daily if you wish search engine’s to crawl your site regualarly. You can find many such scripts on the internet today.

    8. The more your websites content is unique the more chances are that it will rank at the top. So place your website content with some unbelivable words like for example – thought provoking content.

  4. I will be linking to you right now… he he he (tip #5), I think I got it fast…

    Thanks for the tips Andy.

  5. hey!
    i like the article as well as comments.
    actually actually i was looking for web designer/developer and SEO team. so i decided to put my project on elance or any other freelancers sites.
    But thankfully one of mine friend advice me not do this. He told me that
    “The bigger problem on Elance,is dummy projects. Some buyers post projects simply to get an idea of the cost or to try to find free work.” So, he advised me to hire employees from marketraise corp ,and i am satisfied with there performances. So, Why not have less expensive than normal virtual employees available to cut down on the constant complaints.

  6. Nice article, I enjoyed it, not so much looking to do SEO confrences or anything like that but I am inspired to start a blog…If anyone wants to help eachother out contact me via my website @ http://davidleonard.name ,cheers

  7. Very true about being really specialized people are willing to pay a premium for a service if they know you are highly skilled. For example our firm does single word keyword optimization but others specialize mobile search, social search or what ever.

  8. This may be an old post but some of those Gurus are still going strong. Could you also come up an update post with some Social gurus? This social signal thingie is getting on to my nerves and ever since that started playing a major role in rankings, I am getting gutted.