3 More Advanced Backlink Strategies Instead of Guest Blogging

Advanced Link Building Strategies

Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing to remember is you need to have a clear content strategy that leads to people find your content and giving you links. I wrote this post on SEJ about alternatives to guest blogging without having to guest post. Here are three more advanced link building strategies you can use to get people to share images or content and help drive backlinks without any link requests.

Use Sponsorships to Drive Traffic And Work as Link Bait.

Sponsorships sound scary!  Well maybe not scary, but they sound expensive which is usually a turn off.  So let’s throw giant event sponsorships and other expensive things out the door and get more realistic.  If you’re a small business, a blogger, or don’t have the $20K to have your brand plastered on a huge sign, you can still gain exposure and generate the links you need.  I’ll start with an example that I used at a tradeshow for getting leads that turned into backlinks and then give you a couple of examples that you can use that are easy and affordable.

Affiliate Summit is one of the only tradeshows I say is a must-attend.  Each show has a huge themed costume party thrown by ShareaSale.  If you’ve met me before, or been to a ShareaSale party at Affiliate Summit, you know it’s all about the costumes and I don’t like to underdress.

A couple years ago the theme was Masquerade.  It gave me an idea to turn an awesome costume into a full-blown marketing campaign.  In addition to the goal of driving leads for my company and bringing in new affiliates for my clients, it ended up becoming link bait for a standalone landing page URL.

advanced backlink building strategies

Image from http://www.flickr.com/photos/affiliate Owner: Shawn Collins

I bought a fun costume and added a sash with a URL, jewelry, and created a character for it.  I then created a name for the character and gave her business cards with the URL on them.  I also created a tagline for her that makes sense to affiliate industry veterans and would generate questions for new people in the industry.  Once I had the costume on, sash and business cards in gear, proper attitude for the character and the right comfy shoes, I was ready with my marketing and what became a linkbait campaign.

I started walking through the Paris Casino in Las Vegas and people instantly started stopping me for photos or calling out the name on the sash.  That’s when I knew it was a winning campaign, since people got the name they could remember by reading the sash.  Getting people to notice me wasn’t the hard part.  The challenge was making sure my sash with my URL was in every photo.

During the party tons of affiliates, merchants, network reps, vendors, bloggers, and everyone in between came up for photos with me.  I made sure I didn’t drink so I could always focus on the angle of the cameras and so that the URL showed almost perfectly when someone was taking a picture.

Because I made sure the URL was always visible, as the images were shared around the web, Facebook and Twitter, people used the photos in their show wrap-ups, they linked to the URL and others mentioned it during podcast reviews.  Now people could find the site since they knew how to properly reference the costume and character.

Adam Riemer
Adam Riemer is a long time online marketing veteran. With more than 10 years of experience in SEO, Ethical Affiliate Management, Adware and Theft detection as well as PPC and Sales Funneling he enjoys helping his clients scale with clear and measurable results. Visit his blog or follow him on Twitter, Facebook or Google+.

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25 thoughts on “3 More Advanced Backlink Strategies Instead of Guest Blogging

  1. Having your customer service team help with link building is pretty novel. You could assign them to speak to there distributor contacts to get your company link on their site

    1. Hi Shawn,

      That is something that some companies do. Other companies like comparison engines and review sites will ask the ecommerce sites and merchants to link back to their site to view the reviews if they are good ones. These could somewhat get you a penalization since they aren’t necessarily earned, but at the same time I still see a lot of sites that use this ranking well. The trick is to make sure you have a solid natural linking profile as well.

      Some manufacturers have a section for distributors and retailers and this could be a good place to be that is natural since it is a resource and you do carry the products, but it is walking a very thin line for your backlinks if you do not have many.

      Thank you for the comment and good tip.

      Adam

  2. Dressing up at a conference is certainly one of the more outside of the box tips I’ve ever heard of … great job with that!

    1. LOL, thanks Tom. A lot of my clients enjoy the creative link building ideas we come up with for link bait. It isn’t only for a conference or party though. Think about local events that get press coverage each year and try doing something similar. Having your url visible and in photos will help drive traffic and if the right people see them, then you can get backlinks as an added bonus.

  3. You might have heard the phrase “Nice tips” a lot of time in the comments. I agree these are nice, but what really caught my sense is these are quite new tips. Everyone might have thought about conferences and summits as a way to promote blogs and build more connections. But they might have never thought indirectly in the long run, they also result in getting backlinks.

    I guess a single person handling a blog is tough these days. There are lot of things to do. So, it’s better to hire a team or split the tasks among your co-bloggers.

  4. Great read Adam! It’s an interesting way how you mix offline techniques (like direct sponsorship) with online output :)

    1. Thanks Paul.

      A lot of companies forget that they can use their ad spends and media spends in addition to offline efforts when exhibiting or doing a giveaway at an event to build backlinks and generate social signals for the search engines.

      You can drive a ton of quality links from relevant sites by thinking about how to tie in your url and always leaving a pr piece with someone who says they are a Blogger, Journalist or website owners.

      Thank you for your comment.

      Adam

  5. Create a game. The person clicks on the gate and goes to a random game before they see the landing page, product or deal. The game can spit out a coupon code to save them on their purchase at random or the more questions they get right, the higher the discount they can get. It could be a spinning wheel, answering questions about your store or brand (this can help with backlinks), or by guessing which box has the better code. This can also cause your subscribers to share your emails and help you grow your list. Have all of your products on sale on the landing page, but have a few surprise sale items that can only be seen if the person unlocks the gate. You can ask them to Tweet the page for the first item, share on Facebook, for the second and Pin to Pinterest for the third. This helps get you exposure and extra links coming in from these sites. If a blogger or journalist……

  6. Hi Jakes,

    Thank you for the nice comment…sorry had too… Glad you enjoyed the post. You still only need one person to run a blog, unless it is a giant one that sells ad space, needs multiple original content updates each day, etc… The trick is using the right plugins, automating the sharing on social sites and putting the right spam filters in place.

    Thank you again for reading and glad you enjoyed the post.

    Adam

  7. I liked your article. I feel as though sponsorship sounds more like paid link building though…not that I disagree with the concepts you presented but just thought I’d share my opinion.

    1. Hi Beth,

      Thank you for the comment. Sponsorships could be, but it depends how you do it.

      In the post I talk about sending something to a town square for decor or to help a non profit or even sponsor a drag queen, a runner at a high heel race, funny contest, etc… In no way shape or form is that paid link building.

      You have the drag queen, racer or funny person wear your url somewhere and if you do it right and that person gets the exposure, it naturally attracts backlinks. If you donate and they mention you during a ceremony, bloggers, stores and people who write about the town, charity or event may mention you and link to you as well.

      You can sponsor something and buy links yes, but that isn’t what I talked about above. I gave examples of baiting for links, not buying where anyone can sponsor and get one. There is definitely a fine line between it, but if the links come in naturally because a newspaper took a photo and your url is there, that is a natural progression of links and definitely not paid.

      Adam

  8. It seems like more and more SEO professionals are writing about stuff like this. Gaining backlinks and achieving good SEO as a byproduct of good content, proper marketing and ethics.

    I’m not saying its a bad thing its just different.

  9. Every business website need good backlink for get better result in Google. I have read your 3 advanced backlink strategies, i like it and more helpful in build backlinks. Thanks for sharing with us.

  10. Thanks Adam for sharing, today is very difficult to find teams that do good backlink, all they want to do in a hurry and often use automation software that are readily penalized.

  11. Thanks Adam for sharing, today is very difficult to find teams that do good backlink, all they want to do in a hurry and often use automation software that are readily penalized. (sorry for comment mistake)

  12. Hi Fausta. No problem at all. Yup, automated link building is never a good idea in my opinion. There are plenty of ways to build good, high quality links without having to automate.

  13. Hi Umair,

    Thank you for the comment. Yes, all of them can be applied to a B2B company. You need to tweak them but it is very easy to do even if the company is very formal.

    Adam

  14. These strategies are advanced for sure. One has to think beyond general link building strategies for making search engines love the linked domain. As hard as it is to conduct the above mentioned workouts, at the end we get high quality backlinks and opportunity for offline promotion as well.

    Well, customer service concept is more feasible for the industry I am working at. But when tried out, customer supporting people may feel like they are doing the additional job of SEO. Instead, they are to be assured that the tasks are for brand promotion.

  15. That sash thing is a brilliant idea (as are your gates, though that requires some technology). I wonder if they allow you to throw confetti in a casino too? You could get confetti, a little larger than normal though, and print URLs on them (it needs to be fire-proof paper, by the way, to be allowed indoors). You could also get a different URL for each of, say ten colors, then mix them so that people start “collecting” from each color eventually. Or get fortune cookies and distribute them like candy at a carnival and have a “tag line” with URL in them. Your methods are up-to-date, I still wonder why people promote commenting for backlinking so much then. PageRank, as patented by Google’s founders, has links from a web page transfer ‘link juice’ to another web page. PageRank got inherited that way, whether the outgoing site’s owner liked it or not. As growing amounts of comments started diluting the PageRank of the sites that invited comments, nofollow attribute was being used widely. It was created to avoid passing PR through comment links. Few blogs don’t use it now, so how does commenting contribute to PageRank? If it doesn’t, use it as a backlinking strategy? Except for a short spike of traffic by thread readers it would be a waste of effort if it was not a bona-fide interest in that blog’s discussion?