Whether you’re building your own website or are just browsing for information on a business, organization or individual, the ‘About Us’ page is a vital part of every website and blog. Why? Because it’s usually one of the first destinations that visitors will click when arriving to a site. If they aren’t impressed, you can expect them to leave without reading your awesome content, signing up for your newsletter or making a purchase on your eCommerce site.
But, what makes a solid ‘About Us’ page’?
For starters, it should be informative. It doesn’t always have to tell the whole story, but it should at least provide people with an idea of who and what you are. Besides that, it should contain social proof, testimonials, and some personal information that viewers can relate to such as education, family, etc. It also wouldn’t hurt t0 make sure that it’s also responsive, since more people are surfing online on mobile devices.
That may sound complicated, but it’s really not. The main purpose of the ‘About Us’ page is to give visitors a glimpse into the identity of either a person or business. If you know who you are and your goal for your site, the ‘About Us’ page should come naturally. But, if you’re still looking for inspiration, you can always check out the following Top 25 ‘About Us’ pages.
Yellow Leaf Hammocks is a company trying to save the world via hammocks. The brand plans to accomplish this by selling hand-woven hammocks from artisans in Thailand. The idea alone should be enough to make this a brand worthy of your attention (and money) but the story of how founder Joe Demin discovered these hammocks and the statistics regarding poverty found on the About page are equally compelling. Both humanize the brand, company, and product which should motivate you into purchasing a hammock.
2. I Shot Him
Don’t get fouled by the name. I Shot Him is not a violent or gory website. It’s actually a creative studio located in San Francisco. There’s a lot going on here, but we really like how the company embraces its quirkiness and has fun with their About page. Furthermore, it’s fluid and very responsive. And, we’re fans of how you can simply scroll over “the crew” to find out more details without having to click and leave the page.
3. Dashing Dish
Dashing Dish aims to provide healthy recipes for food that would otherwise be categorized as ‘junk’. What makes the story behind Katie Farrell captivating is that it’s personal. Nothing embarrassing. Just an honest tale on why she began Dashing Dish. There’s also an accompanying video and random facts that give visitors even more insight into Kim and her business. After your visit, you feel like you personally know Kim and want to support Dashing Dish.
Gummisig is a web designer who makes great use out of over sized text, which he utilizes to bring attention to what he does in a humorous manner. While he proudly states the companies he has designed websites for, like IKEA, he’s not boasting. He also provides testimonials and comes across as very friendly and approachable, even if you just need a simple website design for your small business.
LessFilms is a video production company that decided to show off their wit and sense of humor by basing their entire site on wrestling. Yes. Professional wrestling. Somehow, the duo make it work. The result is an original and unique page that gives LessFilms a lot of personality. Personality that would make us feel completely comfortable hiring the company for film production needs.
Moz decided to provide visitors with a timeline to tell their story. But, the site didn’t go overboard with details. Instead, the SEO consulting firm only shares highlights with circular images on a track, which you can easily scroll through. With this method, Moz can showcase their awards and accomplishments without coming across show-offs.
7. I Am Dan
Dan provides us with all the ‘cliches and stereotypes’ that you would expect to find on an about page, but in a simplistic and interactive way. Instead of throwing all of the vital information surrounding his graphic and web design work onto one page, Dan provides separate links for his resume and contact information. Overall, this is a clean page that gets right to the point in a trendy way.
Tumblr has a near perfect About page. It’s clean, easy to digest, and provides all of the important information front and center, such as how many blogs or the number of employees. If you keep scrolling, however, you’ll also be treated to the latest blog posts, which are usually based off trending topics. It’s fun and informational!