12 Tips For Using Twitter to Grow Your Business

1. Monitor Your Name and Brand

Use the search feature to find out who’s talking about you and your products.

  • If someone tweets something nice about your company, thank them. If it’s really good, ask if you can use their tweet as a testimonial on your site.
  • When someone tweets something nasty about you, apologize publicly, fix the screw up and let them know it’s fixed. If they’re happy with how you handled the situation, ask them if they don’t mind sharing the good news on Twitter. Remember: it’s not just about that one customer; everybody else is watching you.


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2. Grow Your Network

These are my three favorite ways to grow a Twitter followers base:

  • Follow people talking about a keyword related to your market. They’ll follow you back. Un-follow those who don’t. I use FlashTweet for this.
  • Find the authorities in your market and follow the people following them. They’ll follow you back. Un-follow those who don’t. Again, I use FlashTweet for this.
  • Use Twitter directories such as Twellow and WeFollow to find people in your market.

But remember, it’s about quality, not quantity. I’d rather have 500 great followers than 5,000 good ones.

3. Invite People to Follow You

Include your Twitter link on your site, blog, email signature, and business cards. The more people who see your link, the more followers you’ll get.


4. Balance Following/Followers

If you follow a lot people and very few people follow you, you’ll be seen as a spammer. If a lot of people follow you and you don’t follow them back, it’s not very nice of you. Use FlashTweet or FriendOrFollowto balance your ratio.

5. Re-Tweeting

Re-tweeting is the equivalent of email forwarding. Teach your followers what re-tweeting is and ask them to re-tweet your tweets. This will result in your tweets spreading to their followers, who then may follow you as well. When someone else tweets about something you find interesting, re-tweet it so your followers can benefit from it too. Plus, when you re-tweet other people’s content, they notice you and want to learn who you are.


6. Respond to Messages

Click on your Twitter ID to see who’s talking to or about you.


7. Avoid Direct Messages

It’s OK to send some DMs once in a while, but a lot of spammers DM people all the time, so use these with caution.


8. Tweet Often (But Not Too Often)

If you don’t tweet often, you won’t get any visibility. But, if you tweet every 5 minutes, people will get annoyed. I found that 1-10 times per day is optimal for most people. Monitor your followers and if you notice too many people are leaving you, you’re probably tweeting too much (or your tweets are boring or not interesting).

9. Contests, Content, Events and Specials

My four favorite kinds of content to tweet about are contests, events, content (article, videos, resources) and specials.

10. Share Other People’s Content

Most people tweet about their own content. This is not a good idea. When you find stuff you like, tweet it.

11. Help Others

See what your followers need and try to give it to them. A lot of people use Twitter to ask questions; answer them.

12. Use Hash Tags with Caution

A hash tag is a keyword preceded by the pound sign. For example, people talking about gardening might include “#gardening” in their tweets so that others talking about gardening can find them. Here’s a website, where you can find the most popular HashTags.

Used right, hash tags can be very beneficial, but if you use them to stuff your tweets with keywords, people won’t like it.


Zeke Camusio

Zeke Camusio

Zeke Camusio is a serial entrepreneur, Internet marketing expert, published author, speaker and founder of an Internet Marketing Agency in Portland, OR.

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10 thoughts on “12 Tips For Using Twitter to Grow Your Business

  1. All good tips Zeke. I like to mix up the Tweets too so that in addition to business related remarks, add a little personality to your comments so people get to know you. Makes it more like a conversation. One other note, if possible, try to add a remark to your RT. I think it helps to show you are engaged, not just blowing out Tweets.

  2. Zeke, Although I agree with many of your tips here, I don’t necessarily agree with automatically unfollowing people who don’t follow back. I think the purpose of Twitter, when used as a strategic and holistic marketing tool, should be more about meaningful engagement with a targeted network, not just follower counts. Don’t get me wrong, follower counts matter, but I’d like to know what you think is the value in growing an un-targeted network. Is it just because having a huge amount of followers lends credibility to your brand when you actually do start to go after a targeted market? Even when they aren’t really engaging with your brand? I guess I could see this more as a jumpstart to your social media platform, not a long-term marketing strategy.

  3. Useful blog post and comments so far. I’m also not overly concerned about people not following back right now, and am cautious of accounts where there is no picture, personal details, following lots but no follows too.

  4. I agree that keep a good relationship between follows and followers . If you eyed towards follows ,as a result your followers are not getting to you,in that case in-balancing in your ratio .