YieldBuild is a new service that helps Web publishers make more money on their existing ads (Google AdSense, Advertising.com, and many others). The service finds the optimal combination of ad networks, ad sizes, and visual formatting characteristics and thus helps you to earn more.
I went ahead and registered an account with them to try the service out. Here’s a video of how their ad publisher optimization system works :
After the account activation, the process looked like this:
- Associate your account with Google AdSense or other network you are using (you will have to give your account login information for that, so please have a look at their privacy policy);
- Choose express (for standard CMSs) or custom install;
- Set up zones (regions on the page where an ad might be served). The system set up wizard will explain what zones are and how they are used:
- Wait for the system to retrieve the color;
- Get the code;
- Install the code and get it all started!
YieldBuild will be testing layouts and formats live with your site’s traffic for 30 days. As YieldBuild learns more about your traffic, it will refine the ad layouts in order to maximize clicks and revenue. The first training period takes about 100,000 page views for 3 to 5 zones to fully optimize your site’s ads. Additional zones require longer training periods.
YieldBuild is free to try for 30 days. After 30 days, YieldBuild’s share is 3% of impressions. You can stop at any time.
Upon doing some research on the company, I noticed that Aaron Wall had interviewed Jason Menayan of YieldBuild and found several take-away points :
- YieldBuild can optimize across networks, but also within a network (doing format, size, color, layout optimization). A lot of their clients just use them to optimize their AdSense, or to run AdSense and YPN to see which works better for each spot.
- Publishers maintain their ad network relationships so they continue to get paid and can see reporting there (so no “black box”). Of course their consolidated reporting gives publishers a comprehensive view, too.
- Clients have seen improvements of up to 200% (seriously).
Optimizing ads also involves keeping good-performing ads in rotation, to defeat “ad blindness.” Normally that’s difficult/impossible to do manually.
They seem to have a robust reporting suite for their users (more screenshots available on the YieldBuild blog) :
You are welcome to test their trial version and share your experience here! You can also look through their FAQ and Knowledge Base to learn more. Upon launching the upcoming redesign of Search Engine Journal, I plan on implementing YieldBuild, giving them a try, and following up with the results and performance.
Thanks, Loren, for a terrific review.
We have made significant improvements to the training algorithm, so today it takes significantly fewer than 100k pageviews to train the system. Publishers can also see how far their site is along the training by looking at the progress bar on their publisher console.
Great find Loren. I’ve thought about making something like this internally but heck, since it’s already made, sounds like something to try out.
Hey,
Loren, did it actually have any effect? I tried it on 3 of my sites and revenues actually went down…
I’m using Rubicon project today and it really helped me make more dough.
J.P.
@Jason Parker : I’ve yet to fully implement but like I said, I’ll be posting the results. Too bad about your experience, what niche is your blog/site?
@Jason Parker: You must be using a pseudonym, since we don’t have a client by that name. We typically only run one Website per account at this time, which makes your case all the more unusual…
At any rate, there are clients for which YieldBuild (and Rubicon, as other blog posts will attest) will not work for. That’s why we offer the free 30-day trial – you can see if you want to continue with our low 3% impression share if you’re seeing your revenue improvement significantly above that.
Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?
sohbet chat sohbet kanalları
Yield Build sounds like a great product. With a free month trial given, I am surprised more people aren’t taking advantage. I know I am definitely going to be suggesting this to my company. Thanks for the write-up.
We are doing a little testing with Yieldbuild right now on Infobarrel.com
I’m pretty excited about the potential revenue we could be missing out… I’ll report back in a few weeks with a brief review.
advertising optimization service YieldBuild has announced that they have removed the 3% fee and the service is now free for both new and current customers