Google’s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates.
The new tool is quite handy for not only seeing your ads in action in a different location from where you may be managing those ads, but also the ads which are being served by you or your clients competition in different local markets.
By using this tool, advertisers can take advantage of lack of copy expertise or targeted local ads in different markets and also perform some nifty competitive intelligence on landing pages and competitor ranking.
Feng of AdWords also points out this nice reason to use the Ad Preview Tool:
…You can use the Ad Preview Tool without accruing extra impressions for your ads. Feel free to try as many keyword and location combinations as you’d like, and watch your ads as they travel across the country and around the world.
Similar to the Google Global Firefox Extension, the Ad Preview tool also serves Google Organic results which differ per region.
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Comments
3 responses so far ↓
Chris Peters on Jul 18, 2007 at 12:17 pm
Could you explain how you would use this tool for competitive analysis for landing pages? When I try to click a Sponsored Link, it says links are not available for the tool.
Dan on Jul 18, 2007 at 12:32 pm
I dig this….it also helps you check out natural results. I run campaigns in 6 languages…so it is great to see the landscape.
Loren Baker, Editor on Jul 18, 2007 at 12:39 pm
Chris, you are right, but you can still copy the root URL, paste it into your browser and try to find the styles of landing pages competitors are using.
For the specific landing pages, you would have to use proxy changes to view the real time results for Google regional geotargeted results. For country to country, try the Firefox tool linked to in the post.
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