SEO

uTube.com … Did You Mean YouTube.com?

There was a fairly amazing story run in the Associated Press over the weekend about Universal Tube and Rollform Equipment Corporation, the company which has its web site housed at the domain uTube.com.

Seems that the news and commotion surrounding the Google acquisition of the YouTube video sharing network has gathered the interest of millions of people who have never heard nor visited YouTube in the past, and are mistakenly visiting uTube.com.

Domain misspellings and mistakes, along with keyword misspellings, have always had their place in online marketing, but this story really puts the phenomena into perspective:

Universal Tube & Rollform Equipment’s website, utube.com, was inaccessible for most of the week, overwhelmed by millions of people looking for the popular online video site.

The company … got 68 million hits on its site in August, making it one of the most popular manufacturing websites.

The site shut down last weekend just before Google announced plans Monday to buy YouTube for $1.65 billion. A move to a new server didn’t help, but by late Thursday Universal Tube’s site was back up after the company added more capacity.

“We couldn’t work on it, couldn’t do anything,” Girkins said Friday. At least 50 customers called during the week to point out the problem, he said.

…The company is looking to sell the Web address and find a new home for its website even though the company uses the utube.com name to advertise to customers overseas, Girkins said.

If you owned uTube.com, what would you do with the site? Turn it into a Google AdSense haven? Direct traffic to YouTube and other video sites? Or leave it as it is?

Please feel free to leave your response in the comments below.

Screen Shot 2014 04 15 at 7.21.12 AM uTube.com ... Did You Mean YouTube.com?
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM uTube.com ... Did You Mean YouTube.com?

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11 thoughts on “uTube.com … Did You Mean YouTube.com?

  1. Oh My God!!! With a CTR of 5% at a click of 15 cents (Yahoo pays more that that!) I could have retired. Doesn’t sound like they capitalized on the opportunity.

  2. I would definitely turn it into an AdSense haven. They might try to take Google to court over it but I doubt they would win because their name is not “UTube” but Universal Tube & Rollform Equipment. Get a new domain (they should have had others already) and capitalize on the fact that they still have utube.com to drive traffic to YouTube while earning additional revenue at the same time.

  3. I would think that getting their business “back up and running” — which relies upon access to this web site due to their global nature — would be their first order of business. This company has been in business for many years and has all of their advertising, company products, etc.. referencing this utube.com address. This isn’t something that can be changed overnight and without cost. I don’t blame them for focusing on the business and a resolution for that rather than turning their attention toward “capitalizing” on thie “opportunity”.

    My 2 cents.

  4. YouTube should provide a page on their site that the DNS entry for utube.com would open. This page would have two click-throughs: One for utube.com, and another to Youtube.com. Thus, the excess load from typos would be borne by the YouTube server farm, and only intended utube.com customers would access the original site.

    Kirk

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