Throughout history, businesses have discovered ways to promote their goods and services to potential customers. And through intense competition, modern marketing was born. As technology becomes more embedded in the lives of consumers, marketing has evolved at an extremely fast pace.
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.
The folks at Marketo have put together a visual interpretation of the evolution of modern marketing. Within, you will learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology have paved the way for modern marketing as we know it today.