The SEO False Mentality
Probably most of us are aware that Google is the predominant search engine in the industry based on market share and year after year, month after month, when Comscore announces their market share statistics, Google has consistently maintained about 60 to 70 percent of the total market share for many years. Which is why when Google changes their algorithm, SEOs go crazy! Many SEO professionals would complain and be ticked off but I really see no reason why they should. Come to think of it, Google does not primarily serve the SEO community. Their main concern is to continuously improve the search results to maintain the happiness of the user. Bottom line is Google is after pleasing the most amount of users using their search engine. The more users Google has, the more advertisers would be interested in using their Adwords Pay Per Click (PPC) ads service. Out of the billions of search engine users, SEO people are just a fraction of that. Thus, this fraction can be outweighed by the vast majority that uses the service.
I find it amusing when SEOs perceive Google updates as ways for them to demoralize the efforts of SEO people, and persuade them to use Adwords instead to make more money. Well, I find that highly unlikely, in my opinion, but who knows they may be right. Nevertheless, I still lean more on the side of Google’s desire to give the users a better search experience than discouraging SEOs and persuading them to go into PPC advertising.
Instead of blaming Google all the time for any ranking dips and decreases in organic search traffic, let’s look more into what kind of mindset should we have moving forward. What kind of thinking should your SEO team have to make your SEO strategies future proof.
SEO Core Knowledge
After playing around in the SEO space since 2004, and officially as a career (moving away from web design & development ) in 2006, which eventually led me to climbed the corporate ladder from company to company as an SEO specialist, SEO engineer, to currently, the SEO Director at Internet Marketing Inc., I have seen a change in the focus of skills and talent when searching for new candidates of people to work with, in finding the right outsourced vendors and other partners where it was way different back in the day, and for sure it was also way different before I was active in the SEO space.