There are thousands of places where a citation (which is a mention of your business name and address, phone number and/or website) can be built for your local business in order to help your current and potential customers find you easier online. But, before we get the top 15 sources for local citations by country, here’s the ‘big four’:
Getting listed on these well-established and frequently crawled portals can improve the chances of your business info appearing on the SERPs of the major search engines. Consistency is key. No matter how many directories you submit your website to, be consistent! Use the same format across all platforms.
For example, 212-712-4849 and (212) 712-4849 are different. Pick one, and stick to it. The same goes for your business name and address.
Here’s the rest:
A study conducted by Harvard Business School professor, Michael Luca, reveals that businesses enjoy a bump of 5-9% in revenue for every star on a review on Yelp.
- There are over 57 million+ business reviews on Yelp
- Yelp receives 44 million unique visitors a month
Citysearch’s big competitor is Yelp. The traffic these guys receive is not as much as that of Yelp’s, but hey, you can have a listing on both, so why not?
When asked why we should even use them when there are literally hundreds of similar sites out there, their response is:
“Founded in 1995, we focus on local businesses and community and, most importantly, bringing the two together.”
Citysearch might not be as popular as Yelp, but they sure are older (twice as old actually!).
This website provides three different types of listings:
- Free listing
- Starter pack
- Enhanced profile
While #2 and #3 do give you some fancy features, the free listing is good enough to get your business found and a quick, quality citation. The free listing allows you to put in your keywords and link to your social media pages and website.
Quick facts about YellowPages.com, according to them:
“North America’s largest local search, media and advertising company”
“Over 3 calls are made every second from the yp app”