If your website falls prey to a Google Penalty, could you “resurrect” your website in search engine rankings within a very short period of time (such as 3 to 5 days) as some companies claim? Google penalties and link disavowing have probably generated more buzz and notoriety in the SEO world than any other subject. Throughout this article we will outline the main steps of the whole disavow process and figure out whether a small number of days toward recovery is possible by analyzing Google’s position and listing all the necessary steps and timings in a disavow process.
First, let’s see how much time is Google telling us it might last. Below, you can see a screenshot taken form the Google Webmaster Support that outlines the fact that the process might take a number of weeks as recrawling the web takes a while.
Yet, as the world-wide web got bigger and bigger so did the search engine, and as Matt Cutts says, the engineers from Google “refresh a large fraction of the index every few days”. This could mean the disavow process might be, indeed, shorter than a few weeks but a 3-5 day recovery is still a long shot.
However, the index is not the only part we are interested in. The recovery process also includes the time necessary for a website to be back on the track . So, beside the time that it takes to recrawl, we are also be interested in the overall time that it takes to be on Google’s golden list. In an interview he gave to Danny Sullivan, Matt Cutts mentioned the whole process might take some months so a 3-5 day recovery sounds more and more like a fairy tale and less like a grounded theory.
We’ve searched the internet, but we didn’t find any reliable case study of a “3 day recovery”. There may be processes through which you could speed up the Google bot to recrawl a list of links faster but, as we mentioned before, the recovery procedure takes way longer and it does not just involve the recrawl time. Why does it take longer?
Lets review the steps that need to be followed in this complex process, so we can have a clear image of why this whole process needs to be treated with the maximum seriousness and with a great investment of time and energy.
Use With Caution!
The old concept of SEO, which is blamed for the Google penalties, is very much like a blade, in that there are both intended and unintended ways of using it.
In the most basic sense, if you use a blade to spread peanut butter on bread it’s good, whereas if you use it to stab people it’s wrong.
Similarly, if you use SEO to organically grow it’s good, whereas if you use it to simply bolster rating through whatever means necessary, it’s not Of course, sometimes you may find yourself in a predicament where Google suspects you’ve been rigging the game, but you have no knowledge of it. That’s usually when you want to set the record straight and come clean as soon as possible. Apparently, Google wants that as well, so it created a tool specifically designed to help you clear your name (and website) if you feel you’ve been wronged: the Google Disavow Tool. It’s not really supposed to be the weapon of choice, though. “Most people do not need to use this tool” said Matt Cutts. If you’re a normal webmaster doing normal stuff, not doing really aggressive SEO or paid link networks, most likely, you don’t need to use this tool. Under normal circumstances, you shouldn’t need to use this. Even when you’ll try to load the tool you’ll see a lot of disclaimers, warning you that under normal circumstances, this tool shouldn’t be needed.
You should only use this tool if you get a message in Google Webmaster Tools “encouraging” you to do so, or if you really think there is an issue with your links and want to clean up. You should know a bit about the technical things behind the tool before you do it. This is a really powerful tool that could bring your site up or down in the Google SERPs. You shouldn’t go overboard with it -disavow is not the answer to all your site’s ills. Much like the “Don’t try this at home!” warnings at the beginning of stunt performances, “Use with caution” is the omnipresent label at the beginning of every article and tutorial about this tool.
If you pick the wrong backlinks to disavow, you may harm your site’s rankings in Google.
Unless you are absolutely sure which backlinks are helping your site rank and which are harming it, avoid further hurting your site’s performance in search by trying different avenues. Matt Cutts cannot emphasize enough that the disavow tool should not be used as a “reset button.”