Paid Search 101

ReTargeter Gives Retargeting Tips & Discusses Current Trends

In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry, and looks to the future of ReTargeter, claiming that the company has some very exciting plans in the works.

To find out more, watch the video below:

These are some key takeaways from the video:

  • ReTargeter specializes in retargeting for brands and agencies and works with clients of any size, from small business to enterprise-level corporations.
  • Jimmy offers some of his very own retargeting advice, saying, “rotate your creative, that’s probably the most important. Most people keep showing you the same ads for two years and it just doesn’t work. And make sure you have a good relationship with your account manager because those are the folks that are going to tell you what’s going on and what works for you.”
  • With new companies entering the retargeting space, Jimmy says that finding new ways to cookie users and building retargeting into mobile are the two biggest challenges and current trends within the industry.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews from AdTech 2013.

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Murray Newlands

Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
d1aaeaf9145726558cb1999a3a71c687 64 ReTargeter Gives Retargeting Tips & Discusses Current Trends

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