With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that just a few short years ago, word-of-mouth referrals occurred at a much slower pace whereas nowadays, they can occur rapidly. And this is good… at least when consumers are giving out praises.
But what about when they are not happy? Let’s face the facts: consumers are much more empowered in our current times. Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service. When this happens, what avenues can one take to protect their reputation?
The infographic below by Consorte Marketing will help guide you in the repair of your reputation across the internet by shifting overall sentiment from negative to positive. Discover how to manage your online reputation by monitoring results, suppressing false reviews and promoting positive content and reviews through good customer service and consumer outreach. Many of the steps contained within this infographic are also good practices when taking a proactive approach.