Google UK Serving Favicons in Online Bingo AdWords

Dave Naylor made a quick post on his blog yesterday showing how Google Adwords UK is serving favicons in some of their “Online Bingo” results (online bingo is HUGE in the UK, as are other forms of online and offline gambling).

Surely another reason to use a branded favicon image on your corporate web site (yes, I know SEJ is lacking one), as the images which are set close to the Google AdWords ads can influence click thru and branding. Dave asks “so what’s the Deal with Mecca Bingo and Crown Bingo, how do they get Icons?”

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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