Search Marketing

MSN adCenter Upgrades with Negative Keyword on Campaign Level

MSN adCenter made some upgrades on Saturday which include the ability to add negative keywords on the campaign level, which apply to all of the different ad groups being run in the campaign. Prior to the upgrade, the negative keyword option was only being run at the ad group level.

Negative keywords are terms that will help prevent adCenter ads from being displayed to customers who are unlikely to click them. For example, if you are advertising bank ‘checks’ on MSN adCenter, but don’t want ads to be served for people doing ‘background checks’, then adding background as a negative keyword should prevent this.

MSN adCenter lends some tips on setting up negative keywords in your campaign:

To add negative keywords at the campaign level for a new campaign:

  1. Click the Campaigns tab.
  2. Click Create campaign.
  3. In the Name text box, type the name of the new campaign.
  4. To add negative keywords to your campaign, first click Advanced options, and then in the text box, type the negative keywords (separated by commas).

You can also change the list of negative keywords for an existing campaign:

1. Click the Campaigns tab.

2. In the Campaign column, select the campaign you want to change settings for.

3. At the top of the page, next to Budget spent this month, click Edit.

4. On the Change campaign settings page, in the Add negative keywords text box, type new negative keywords (separated by commas).

5. Click Save.

To change the list of negative keywords for multiple campaigns all at once:

1. Click the Campaigns tab.

2. To change the settings for specific campaigns, select the check boxes next to those campaigns.
If you don’t select specific campaigns, your changes are applied to all campaigns in the list.

3. Click Bulk edit.

4. In the Campaign setting list, select Negative keywords.

5. In the New value box, type new negative keywords (separated by commas).

6. Click Apply.

Adding negative keywords in bulk replaces existing negative keywords in the selected campaigns (or in all campaigns in the list if none are selected).

Screen Shot 2014 04 15 at 7.21.12 AM MSN adCenter Upgrades with Negative Keyword on Campaign Level
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM MSN adCenter Upgrades with Negative Keyword on Campaign Level

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3 thoughts on “MSN adCenter Upgrades with Negative Keyword on Campaign Level

  1. Nice post Loren. You explained what the term means. Others who wrote on it today assumed everyone understands what “negative keyword” means.