Steven Hodson has written a roundup of the top tech blogs within the Technorati Top 100 and whether or not the blogs run advertising. Steven’s title, The A-List dirty little secret, is a bit misleading but his overview brings up a simple point.
Advertising on blogs works!
Blogs, especially those with niche business readers, enjoy loyal audience bases which can be pinpoint targeted to via purchasing advertising. And bloggers deserve such revenue for the hard work that we do in securing our piece of the pie, readership and creating or regurgitating the daily news within our respected industries.
Currently, I am a fulltime blogger. Sure, I have other forms of income coming in, but my fulltime job is the management, marketing, building, editing and blogging on Search Engine Journal.
Sure, I may pick up an SEO contract or two, create new sites, and I’d be lying if I said I didn’t have a handful of projects in the planning stage, but Search Engine Journal is my bread & butter.
If it were not for the paths opened in the industry by professional bloggers, blog advertising would not be where it is today. Darren Rowse, Jeremy Wright, Rick Bruner, John Battelle, Michael Arrington, Google AdSense, Om Malik and Henry Copeland, in my opinion, all deserve our heartfelt gratitude for what they have done for the industry.
Please read Steven’s post, The A-List dirty little secret, and lend him your thoughts.