As soon as this week Microsoft Bing may be powering the search results and advertising at Yahoo, and an overwhelming amount of Search Engine Journal readers support the move, which would establish Bing with an estimated 30% search market share and position a cooperative Bing & Yahoo as a serious competitor to Google.
Yesterday, upon the news leak that Yahoo & Bing may be coming to terms on an agreement which could be announced as early as this week, SEJ polled its readers on the likely possibility of a Yahoo & Microsoft search engine venture under the likely scenario that Yahoo will be powering Yahoo Search and YSM with Bing search technology and serving Microsoft AdCenter advertising.
Should Yahoo & Microsoft partner on search?
Here are the results (note that this poll is running until Friday, so the percentage points may change) :
The SEJ reader response was overwhelmingly supportive of a partnership, and since our readers are predominantly search engine search marketing professionals, an early consensus could be that the search engine industry is behind the Microsoft Yahoo deal.