Microsoft Analytics to Challenge Google?

Rumor is floating around that Microsoft is about to come out with a free web analytics service which will rival Google Analytics.

The project is currently called Gatineau and their welcome page is now live, but you can’t login just yet.

Tamar Weinberg of 10e20 adds:

If this truly will be Google Analytics’s competition, I’m hoping this is going to address several shortcomings that I’ve found in Google Analytics, particularly the notion of inaccurate counts (especially when compared with Urchin, which is ironic given that Google purchased Urchin yet dropped its core functionality), the absence of the direct referral page in the analysis review, and complexity (especially for newbies — how about simple Urchin-like reports and an advanced view?)

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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7 thoughts on “Microsoft Analytics to Challenge Google?

  1. Yes, this is an early (alpha) version of our forthcoming web analytics service. It’s a closed alpha, so don’t expect to be able to get access for the time being.

    There is a little bit more information about the project here.

  2. Because of Microsoft’s aggressive attitude in not allowing any other browsers to use their online applications, or least use them well, I am generally not a fan of their applications, but in this case another competitor is probably a good thing.

    Extra competition in any space pushes up quality while driving prices down. If the outcome of this is that Google’s program gets better or vice versa that will be a great benefit to all of us.