Matt Cutts Answers: “When Will Google Stop Updating Its Search Results?”

Matt Cutts, Google’s head of search spam, answered a question about Google updates in his latest Webmaster Help video where a user simply wrote in to ask:

When will you stop changing things?

Matt says Google can’t stop doing this for a variety of reasons. The web is always changing, Matt explains. Since the web is always changing, the things Google thinks they need to do for users will always be changing. In addition, spammers and their techniques are always changing.

Google is always looking at new ways to try and rank results better. There will always be change going on in search results, so if you have a good search ranking right now Matt says to count on the fact that it’s going to adapt based on what users are looking for.

For example, if more users are performing spoken word searches or more conversational queries, Google has to figure out new ways to handle that. Matt says even if Google is doing a great job handling everything today, people will ask even harder questions tomorrow. Google has to be prepared for how search behavior may evolve in the future.

Google is going to continue to come up with new ways to better understand the overall intent behind a search. Matt says it’s a safe bet that things are going to keep changing for the foreseeable future. SEO in many ways is about change, Matt explains. The ability to evolve and adapt ensures better resources will be returned to Google users.

Another thing that keeps changing is Matt’s shirt in this video. I mean, really, how many different color shirts can a guy wear in one video? To hear Matt’s full response to the above question, and to see his amazing color-changing shirt, please see the video below:

Matt Southern

Matt Southern

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Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
Matt Southern

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12 thoughts on “Matt Cutts Answers: “When Will Google Stop Updating Its Search Results?”

  1. Thanks for writing in such an encouraging post. I had a glimpse of it and couldn’t stop reading till I finished. I have already bookmarked you.

  2. Great response from Matt Cutts. Imagine if they didn’t keep with the times! Google will be exploited to the extreme, and you will just see loads of spam sites working its way up the ranks.

    Cheers for posting this video. The colour changing t-shirt cracked me up!

  3. While the web has been changing constantly, Google’s web manipulation has changed too. They are trying to control the way how SEO’s and writers work. In my opinion this habit of Google has to stop not change.

  4. It will always be changing and that’s not a bad thing…Unless you’re a lazy SEO strategist.

  5. Thanks for the post Matt, when I see them I always fear for the future of seo and its changes, we work so many hours a day and that Google we can ‘be removed at any time, I hope for a good future for all SEO.

  6. An answer geared around such behaviour as the new Google aggregator PPC panel (I’m sure there is a better name for it, but I haven’t heard it yet). I’m quite appalled to see google attacking brand listings with an aggregated set of paid results – removing yet more of the organic landscape.

  7. Well, in the past 15 years of Google’s existence we’ve seen nothing else but continuous improvement so I don’t know why someone would expect anything else from them in the coming 15 years. The changing shirts bit is simply hilarious though :-)

  8. Google Updates Not Going to Attack your White Hat Technique Any way. Goggle updates yet now not affected the Perfect site who doing correct methods.