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Matt Cutts, Google’s head of search spam, answers a question about guest blogging in his latest video where a user writes in to ask:
I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?
Matt notices a growing skepticism towards guest blogging based on the nature of the questions he’s been getting from month to month.
Matt has always answered the question on the assumption that the guest posts are written by high quality bloggers, but it has become clear to him that there are a lot of low quality guest blogger sites publishing low quality content.
If people are abusing low quality guest blogging in order to acquire links without putting in the work to create good content, then Matt says it’s safe to assume Google will take a closer look at that.
Matt doesn’t recommend adopting this tactic as your only way of acquiring links, just as you shouldn’t rely on any singular tactic regardless of what it is.
Guest blogging with the same article on multiple blogs is another thing Matt doesn’t recommend doing, the same goes for spinning articles.
As new spamming tactics for guest blogging keep popping up from month to month, Google keeps a close eye on the kinds of things people are abusing. Google is always willing to respond to these new spam tactics by taking the appropriate action.
To hear Matt’s full response to the question, please see the video below: