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SmartInsights CEO Dave Chaffey joins SEJ Executive Editor Kelsey Jones for today’s podcast, to talk about Google Analytics and how it can improve your search marketing strategies. Dave also shared his insights about Google’s mobile algorithm update, as well as how website owners should react.
In this episode of Marketing Nerds, they cover:
- How to start with Google Analytics, and the top three metrics you should look into first.
- How to determine the quality of traffic coming in to your website.
- How to convince to your clients a mobile optimized website is important.
- Specific analytics data SEOs can use in keyword research
Most of the resources mentioned on today’s episode:
- Keyword Tool
- SmartInsights’ analysis on competitor content marketing tools
- Google’s Analytics Academy
- SmartInsights’ Analytics resource page
To listen to Marketing Nerds with Dave Chaffey of SmartInsights and Kelsey Jones:
- Download and listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode.
- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Featured Image: Created by SEJ
In post photo: Max Griboedov via Shutterstock
